Clear Channel Airports Renews Contract with Aeropuertos Dominicanos Siglo XXI, S.A., (Aerodom) to Provide Comprehensive Adver...
May 22 2017 - 3:57PM
Business Wire
New Five-Year Program Will Help Advertisers Reach Five
Million Passengers Traveling through Aerodom’s Airports Each
Year
Clear Channel Airports (CCA), a brand division of Clear Channel
Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia
Inc., today announced it has signed a new five-year partnership
with Aeropuertos Dominicanos Siglo XXI, S.A., (Aerodom) to provide
cutting edge advertising solutions to four of its airports in the
Dominican Republic. Aerodom, owned by the VINCI Airports, a top 5
player in the international airport sector, manages the development
and operations of 35 airports and handles more than 130 million
passengers annually through its airports network. The new contract
went into effect April 1, 2017.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170522006290/en/
Clear Channel Airports will launch a new
in-airport media program as part of a five year renewal with
Aerodom in the Dominican Republic. (Photo: Business Wire)
CCA has been Aerodom’s airport advertising concessionaire since
2006. The four airports in the new Aerodom network partnership
include; Las Americas International Airport (SDQ), Santo Domingo;
Gregorio Luperón International Airport (POP), Puerto Plata;
Presidente Juan Bosch International Airport (AZS), Samaná; and
Presidente Joaquin Balaguer (JBQ), located at La Isabela, North
Santo Domingo.
The Aerodom airports offer brands the unique opportunity to
reach business travelers and tourists visiting the Dominican
Republic. As the capital and largest city in the Dominican
Republic, Santo Domingo is a major tourist attraction and home to
the first cathedral and university in the New World. Presidente
Joaquin Balaguer serves as a private airfield for corporate,
private and medical aircraft and airports at Puerto Plata and
Samaná serve as tourist destinations with top resorts, excursions,
museums and historical sites.
CCA’s new advertising program will complement Aerodom’s current
terminal aesthetics and features an expanded digital network with
marquee digital assets, large format inventory, marketing and
sponsorship opportunities and specialty exhibits. Specific
enhancements include:
- Large format LCDs in baggage claim
areas;
- Terminal-wide digital networks;
- Branding domination opportunities in
various locations throughout the airports;
- Sponsorship and marketing
opportunities, interactive and staffed kiosks and specialty
displays; and
- Exterior terminal assets including jet
bridges, parking deck and terminal exteriors.
“We are delighted to extend our strategic partnership with Clear
Channel Airports, an experienced world class advertising firm. We
look forward to the introduction of new digital media as well as
unique and innovative advertising opportunities, as we strive to
evolve to the next level of customer experiences at our airports,”
said Monika Infante, General Director, Aerodom.
“We’re pleased to extend our long-term partnership with Aerodom
for another five years and continue to be impressed by their
commitment to providing passengers with cutting edge advertising
experiences as they travel through their airports,” said Morten
Gotterup, President, CCA. “Aerodom’s network of airports provides
advertisers with an exceptional opportunity to capitalize on the
Dominican Republic’s growth as a tourist destination and business
hub, and we look forward to working with their team on developing
impactful advertising campaigns to make their customers’ journeys
even more engaging.”
AboutClearChannelAirports
Dedicated to airport advertising for more than 40 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 280 airport programs across
the globe and has a presence in 32 of the top 50 U.S. markets with
major airports. More information can be found on Clear Channel
Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com
CLICK HERE to see more of what we do!
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View source
version on businesswire.com: http://www.businesswire.com/news/home/20170522006290/en/
For Clear Channel AirportsJason D. King,
212-812-0064jasondking@clearchannel.com
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