El Pollo Loco Teams Up With Adrian Gonzalez for Loco Summer Fun
May 22 2017 - 9:00AM
El Pollo Loco (Nasdaq:LOCO), the nation’s leading fire-grilled
chicken chain, today announced a partnership with Adrian Gonzales,
the Mexican-American All-Star first baseman.
“Given our Los Angeles heritage and Mexican roots, we are
especially honored to partner with local All-Star baseball player
Adrian Gonzalez,” said Ed Valle, Chief Marketing Officer of El
Pollo Loco. “In addition to being a stellar athlete, Adrian is a
foodie and we’re proud that he’s an El Pollo Loco fan. We’re
thrilled to partner with a home town player and give Adrian an
opportunity to treat his fans to special offers at El Pollo
Loco.”
“Adrian’s sincere love for the City of Angels paired with his
genuine passion for authentic food, family and baseball, make him a
fitting social influencer for El Pollo Loco,” said Alex Corral, CEO
of JOE Agency, Gonzalez’s marketing agency. “I am excited for the
partnership with El Pollo Loco because I love the food! It's crazy
good,” added Gonzalez.
Throughout the partnership, Gonzalez will promote exciting
offers and exclusive sweepstakes through social media. In special
recognition of Gonzalez’s uniform number, 23, El Pollo Loco will
offer the following promotions on the 23rd of each month:
- May 23: Buy One Tostada, Get One Free
- June 23: Buy One Quesadilla, Get One Free
- July 23: 23% Off Any Chicken
Meal
- August 23: Buy One Burrito, Get One Free
In July, El Pollo Loco customers will also have a chance to win
a VIP baseball experience with Adrian Gonzalez on July 28,
2017. In addition to field-level tickets to enjoy that
night’s action, the winner will get the special opportunity for a
meet and greet with Gonzalez before the game.
Guests are encouraged to follow El Pollo Loco and Adrian
Gonzalez on Facebook, Twitter and Instagram to receive all the
latest coupon codes and sweepstakes information.
About El Pollo LocoEl Pollo Loco (Nasdaq:LOCO)
is the nation's leading fire-grilled chicken restaurant chain
renowned for its masterfully citrus-marinated, fire-grilled chicken
and handcrafted entrees using fresh ingredients inspired by Mexican
recipes. With more than 465 company-owned and franchised
restaurants in Arizona, California, Nevada, Texas and Utah, El
Pollo Loco is expanding its presence in key markets like Houston
and Dallas through a combination of company and franchisee
development. Visit us on our website at ElPolloLoco.com.
Like:
www.facebook.com/ElPolloLocoFollow on Twitter:
@ElPolloLoco Follow on
Instagram: @ElPolloLocoSubscribe:
www.youtube.com/user/OfficialElPolloLocoJoin
e-club: www.elpolloloco.com/locorewards/Join our
team: www.elpolloloco.com/careers
Media Contact:
Christine Beggan/Lauren Andrich, ICR
loco@icrinc.com
203.682.8200
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