Brightcove Innovation Reshapes the Digital Video Experience for Businesses
May 22 2017 - 9:00AM
Business Wire
New platform capabilities make creating and
analyzing dynamic, professional video experiences a reality for
business users across the organization
Businesses are increasingly recognizing the ability of online
video to help create authentic, meaningful relationships with their
customers, prospects, partners and employees. The proven
effectiveness of video in engaging these audiences is driving
businesses to move video out of its current silos and treat it as a
key element of every digital interaction. In its ongoing commitment
to support this movement and deepen these digital relationships,
Brightcove Inc. (NASDAQ: BCOV) today announced the availability of
In-Page Experiences and Audience Profiles at its customer
conference, PLAY. The combination of these capabilities empowers
business users in every functional area to create and analyze the
impact of dynamic, interactive and professional-quality video
experiences.
In-Page Experiences makes it easy for any business user to build
extraordinary customized video layouts that incorporate
calls-to-action and dynamic capabilities to deliver different
experiences before, during and after a video is played. With
In-Page Experiences, Brightcove enables marketers, sales teams, and
groups using video for internal communication or training purposes
to think outside the “box” of the traditional video player on a web
page. Easy to create and designed to perform, these immersive video
experiences will transform the way companies connect with
audiences.
Brightcove Audience Profiles, also announced today, enables
those same users to analyze the viewing history of individual
viewers. These viewers may be anonymous or identified depending on
what type of viewer tracking customers have integrated. The
insights gained from this analysis can be used to guide both short
term actions and longer term program strategies.
“Great digital experiences are immersive, they are human, they
are personal. They change how people feel, how they buy, and
whether they recommend,” Caren Cioffi, executive vice president,
Digital Marketing and Enterprise Solutions, Brightcove, said. “Over
the last year, Brightcove has brought to market technologies that
empower its customers to create immersive video experiences with
their key audiences. Whether these experiences are designed to
create brand loyalty, accelerate conversion, improve customer
support, strengthen employee recruiting and retention or better
engage and align distributed teams, our innovation is making it
easier for business users in any department to quickly create the
kind of results that until now have taken time and specialized
skills.”
In addition to In-Page Experiences and Audience Profiles,
Brightcove announced today it is entering the enterprise video
market with a solution that adds Single-Sign On, enterprise level
security, and eCDN support to its core platform, helping IT teams
manage video as a mainstream communication utility. These
capabilities build on a number of recent innovations that have
expanded the use of video within companies. Last month, Brightcove
announced the availability of Brightcove Live, which simplifies the
use of live streaming for external events, like sporting matches
and concerts, and internal events, such as Town Halls and customer
forums. Last November, Brightcove launched Brightcove Social, the
first end-to-end social video management and delivery solution.
About BrightcoveBrightcove, Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20170522005245/en/
BrightcoveNorth America:Phil LeClare,
617-674-6510press@brightcove.comorEurope:WE Communications for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
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