PURCHASE, N.Y., May 4, 2017 /PRNewswire/ -- The PepsiCo
Foundation is teaming up with Robin
Hood, the largest poverty-fighting organization in
New York, to support Robin Hood Rocks, the organization's successful
fundraising concert series. With the help of iHeartMedia, the
program will spotlight two intimate performances from a selection
of today's hottest music stars and kicks-off again this spring at
Kola House in New York City.
The first of two performances this year will feature Axwell
& Ingrosso on May 25, 2017.
iHeartMedia's Z100 and 103.5 KTU will promote the event on air and
one hundred percent of the proceeds from the events will go toward
Robin Hood's efforts to fight
poverty in New York City. Limited
tickets for the May 25 event will go
on sale at 10 a.m. EDT on
Friday, May 5 and can be purchased
via Robin Hood's event page. Additional information on the second
show will be available in the coming weeks.
"We are thrilled to partner with Robin
Hood to help address one of the biggest issues facing our
city: poverty," said Tony West,
PepsiCo's General Counsel and President of the PepsiCo Foundation.
"At PepsiCo, we pride ourselves in harnessing the power of music to
connect across generations and to the issues that are important to
them. Through this partnership, we hope not only to leverage this
concert series to call attention to the disparities in our society,
but to invest in effective means to uplift the impoverished and
pave a sustainable pathway for them to thrive. Because our
community is strongest when all of us succeed."
In New York, 1.8 million people
live in poverty. Known for helping struggling New Yorkers build
better lives for themselves and their families, Robin Hood houses, feeds, trains, educates,
advises and cares for hundreds of thousands of people in need. The
organization funds the most effective nonprofits in New York and provides ongoing support and
guidance. Last year alone, Robin
Hood reduced barriers to opportunity for nearly 500,000 New
Yorkers: keeping families stably housed, providing emergency food,
securing jobs for the unemployed, educating thousands of children,
and much more.
"We're grateful to the PepsiCo Foundation for their generous
support and to iHeartMedia for their longstanding commitment to
helping their neighbors in need," said Wes
Moore, CEO of Robin Hood.
"The concert will really channel great energy towards doing
good."
About PepsiCo Foundation
Established in 1962, the PepsiCo Foundation works with non-profit
partners to develop innovative, sustainable solutions that address
challenges in underserved communities around the world. The
Foundation, along with PepsiCo and its employees, seeks to catalyze
efforts that advance our Performance with Purpose 2025 goals
related to increasing access to nutritious servings, providing
access to safe water, partnering to increase recycling rates, and
enabling young women to progress through school and be successful
in the workforce. For more information, please
visit www.pepsico.com/Purpose/Global-Citizenship.
About Robin Hood
Robin Hood, New York's largest poverty-fighting
organization, finds, funds and creates over 200 of the most
effective programs, to help 1.8 million New Yorkers learn and earn
their way out of poverty. Because our board of directors
underwrites all operating costs, 100% of your donation goes
directly to organizations helping New Yorkers in need.
www.robinhood.org Facebook: facebook.com/robinhood
Twitter: @robinhoodnyc
About iHeartMedia New
York
iHeartMedia New
York owns and operates WHTZ-FM, WKTU-FM, WAXQ-FM, WWPR-FM,
WLTW-FM, WOR-AM and is part of iHeartMedia. With over a quarter of
a billion monthly listeners in the U.S. and over 85 million social
followers, iHeartMedia has the largest national reach of any radio
or television outlet in America. As the leader in multiplatform
connections, it also serves over 150 local markets through 858
owned radio stations, and the company's radio stations and content
can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and on the company's radio
station websites, on the iHeartRadio mobile app, in enhanced auto
dashes, on tablets, wearables and smartphones, and on gaming
consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the
fastest growing digital audio service in the U.S. and offers users
thousands of live radio stations, personalized custom artist
stations created by just one song or seed artist and the top
podcasts and personalities. With over a billion downloads,
iHeartRadio reached 100 million registered users faster than any
other radio or digital music service.
iHeartMedia's platforms include radio broadcasting, online,
mobile, digital and social media, podcasts, personalities and
influencers, live concerts and events, syndication, music research
services and independent media representation. iHeartMedia is a
division of iHeartMedia, Inc. (OTCBB: IHRT).
Visit iHeartMedia.com for more company information.
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SOURCE PepsiCo