Dow and Fruit of the Loom Bring Long-Lasting Odor Protection and Moisture Wicking Features to Men’s Underwear
May 04 2017 - 10:00AM
Business Wire
Odor protection and moisture wicking are the top two performance
features consumers today desire and The Dow Chemical Company (NYSE:
DOW) and Fruit of the Loom are introducing DUAL DEFENSE™
performance features that offer long-lasting odor protection and
moisture wicking to its core men’s underwear line.
“When companies like Fruit of the Loom and Dow collaborate to
apply breakthrough technology to consumer products, positive
outcomes occur,” said Larry Ryan, business president, Dow Energy
and Water Solution. “Not only does the marketplace benefit from
these positive outcomes, but so do companies which will fuel future
collaborations.”
The collection of men’s FRUIT OF THE LOOM® underwear with DUAL
DEFENSE™ will be enhanced with INTELLIFRESH™ durable and
long-lasting freshness protection from Dow. INTELLIFRESH™, powered
by Dow SILVADUR™ antimicrobial technology, utilizes a patented,
smart delivery system that enables long-lasting protection by
minimizing the growth of odor-causing bacteria on fabric
surfaces.
“Fruit of the Loom is listening to our consumers. They want
enhanced benefits at a great value. This collection delivers both
in products consumers already know, love, and trust,” said Mark
Hartman, vice president of marketing for Fruit of the Loom.
FRUIT OF THE LOOM® chose SILVADUR antimicrobial technology
because of the durable performance to last through multiple home
launderings. Packaging for the FRUIT OF THE LOOM® products
with DUAL DEFENSE™ will feature the INTELLIFRESH™ trademark
signaling consumers that the products contain reliable and longer
lasting built-in odor protection.
“The growing consumer trend for a more hygienic, sustainable
lifestyle is increasing the marketplace demand for apparel with
‘smart technologies’ that offer multiple functional benefits,” said
Karel Williams, strategic marketing director for Dow Microbial
Control. “As an industry leader, Fruit of the Loom has recognized
this important trend and responded by enhancing its Fruit of the
Loom products with INTELLIFRESH™ built-in odor protection.”
The FRUIT OF THE LOOM® 100 percent cotton underwear collection
with DUAL DEFENSE features will be available during the key “back
to school” season, and includes crew, V-neck and A-shirt tops, and
both brief and boxer brief bottoms.
About Fruit of the Loom
Fruit of the Loom is a global pioneer in the design, manufacture
and marketing of family apparel, intimates, and athletic apparel
and equipment. Fruit of the Loom and its subsidiaries, including
Russell Brands, LLC and Vanity Fair Brands, LP, have a heritage of
more than 150 years, with a diverse portfolio of more than 20
iconic brands, including FRUIT OF THE LOOM®, RUSSELL ATHLETIC®,
SPALDING®, JERZEES®, and VANITY FAIR®. The company is an industry
leader in social and environmental responsibility in the
communities where it operates around the world. Headquartered in
Bowling Green, Kentucky, Fruit of the Loom and affiliated companies
employ nearly 30,000 people in 17 countries. They provide 200,000
additional jobs through sourcing and licensing manufacturing
locations in 25 countries. For more information, visit
fotlinc.com.
About Dow Microbial Control
Dow Microbial Control innovates with science and technology to
provide long-term viable and sustainable microbial control. Our
comprehensive global offering provides customers with solutions to
optimize formulations, including a high performing and technically
supported selection of registered actives and products. With
world-class people organization-wide and a broad portfolio of
microbial control technologies, Dow Microbial Control can help
solve most any microbial control problem. From specialty and highly
regulated to non-regulated, the company has the experience and the
essentials for more sustainable microbial control protection for
products and processes. Visit www.DowMicrobialControl.com.
About Dow
Dow (NYSE: DOW) combines the power of science and technology to
passionately innovate what is essential to human progress. The
Company is driving innovations that extract value from material,
polymer, chemical and biological science to help address many of
the world's most challenging problems, such as the need for fresh
food, safer and more sustainable transportation, clean water,
energy efficiency, more durable infrastructure, and increasing
agricultural productivity. Dow's integrated, market-driven
portfolio delivers a broad range of technology-based products and
solutions to customers in 175 countries and in high-growth sectors
such as packaging, infrastructure, transportation, consumer care,
electronics, and agriculture. In 2016, Dow had annual sales of $48
billion and employed approximately 56,000 people worldwide. The
Company's more than 7,000 product families are manufactured at 189
sites in 34 countries across the globe. References to "Dow" or the
"Company" mean The Dow Chemical Company and its consolidated
subsidiaries unless otherwise expressly noted. More information
about Dow can be found at www.dow.com
®TM Trademark of The Dow Chemical Company (“Dow”) or an
affiliated company of Dow
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170504005857/en/
Jamie EllisThe Dow Chemical CompanyDow Media
Relationsjellis@dow.com989-636-3325orKirby JordonFruit of the Loom,
IncCorporate Communicationskirby.jordan@fotlinc.com270-935-4289
Dow (NYSE:DOW)
Historical Stock Chart
From Mar 2024 to Apr 2024
Dow (NYSE:DOW)
Historical Stock Chart
From Apr 2023 to Apr 2024