CLEVELAND, April 28, 2017 /PRNewswire/ -- Dominion
East Ohio and the Cleveland
Indians are going to bat to promote the Call 811 before digging
safety message on the air and on the field, for the 2017 Major
League Baseball season.
Company and team officials expect the effort to deliver a public
awareness home run as the Indians generate increased stadium
attendance and broadcast ratings, following their 2016 American
League championship.
This season, the company is reminding Tribe fans, customers and
the general public, to comply with Ohio law by telephoning 811 two business days
before beginning any digging projects. The Ohio Utilities
Protection Service will notify affected utilities, which then will
have their lines marked. The Call 811 effort helps prevent
third-party dig-ins, the leading cause of underground utility line
damages.
A centerpiece of the campaign is a wall advertisement, featuring
both the Call 811 and Dominion logos, posted in Progressive Field's
left field corner, near the stadium's famous Home Run Porch, says
Brian Witte, consulting
engineer, Ohio Pipeline Safety. Witte serves as the company's
liaison with the Indians. Witte adds that this is the first time
the Indians have made this particular piece of stadium wall real
estate available to advertisers.
"We are excited about the outstanding partnership we have struck
with the Cleveland Indians to promote 811 all season long," Witte
says. "The cost per impression is less than previous promotional
methods, such as print and direct mail, and delivers to a much
larger and more diverse audience."
Besides the millions of fans expected to attend the team's 81
home games at Progressive Field, the ad will also generate millions
of additional local and national television and web impressions
during game broadcasts and repeated broadcast highlights of
left-field home runs and outstanding defensive plays, Witte
notes.
Another element of the Indians promotional package is a display
of the Dominion/Call 811 message on Progressive Field's mid-deck
LED sign boards for a half-inning each game.
Dominion East Ohio has expanded
its sports stadium/arena, web and broadcast public awareness
campaign, based on the success of its earlier partnership with the
National Basketball Association champion Cleveland Cavaliers, and
their fellow Quicken Loans Arena tenants, the Cleveland Monsters of
the American Hockey League and the Cleveland Gladiators of the
Arena Football League, Witte says.
The company is entering the third year of its
Cavaliers/Monsters/Gladiators Call 811 promotional partnership,
Witte says.
Dominion (NYSE: D) is one of the nation's largest producers and
transporters of energy, with a portfolio of approximately 26,400
megawatts of generation, 15,000 miles of natural gas transmission,
gathering and storage pipeline, and 6,600 miles of electric
transmission lines. Dominion operates one of the nation's largest
natural gas storage systems with 1 trillion cubic feet of storage
capacity and serves more than 6 million utility and retail energy
customers. For more information about Dominion, visit the company's
website at www.dom.com.
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SOURCE Dominion East Ohio