IRVINE, Calif., April 27, 2017 /PRNewswire/ -- A table for
two at the Taco Bell Test Kitchen, please. That's right, for the
first-time fans across the country will have the chance to make
reservations at Taco Bell's Test Kitchen, via OpenTable.
From the Doritos Locos Tacos to the Naked Chicken Chalupa, Taco
Bell is known for its revolutionary Mexican-inspired food
creations, and the Test Kitchen is where it all starts. Located at
the brand's headquarters in Irvine,
Calif., the culinary lab will now be open to the public –
but you'll need a reservation. The 32 fans who score an exclusive
seat through OpenTable will enjoy a dining experience inspired and
plated by Taco Bell's top creators and chefs. The dinner will
feature twists on Taco Bell favorites, never before seen products
and menu creations before they are available to the public.
"The chance to be the first to see our innovative food, where
its created, from the chefs who make it happen, is a unique
experience that's never been available to the public until now,"
said Liz Matthews, Chief Food
Officer at Taco Bell Corp. "As a brand known for our firsts, we're
excited to open our doors into the magic of our innovation and give
our biggest fans an experience they'll never forget."
Taco Bell will unveil the reservation URL on Cinco de Mayo for the first dining experience
that is set for Friday, May 19.
Reservations and dinner are free of charge for attendees, while
travel accommodations are not included. Attendees must be 21 or
older to make reservations. After the initial event, a series of
dining experiences will be added throughout the year, giving fans
nationwide the opportunity for a coveted Test Kitchen by Taco Bell
reservation through OpenTable.
"OpenTable prides itself on helping people make the hottest
reservations around and is excited to partner with Taco Bell to
give fans this exclusive opportunity," said Scott Jampol, Senior Vice President of Marketing
at OpenTable. "We're always looking to offer our diners the most
unique dining experiences, and that's exactly what they'll find at
the Test Kitchen by Taco Bell."
For more information, including terms and conditions for
eligibility and attendance, visit the reservation URL once it goes
live. Those unable to secure a reservation will be able to add
their names to a waitlist and be the first to know about future
Test Kitchen by Taco Bell experiences. Fans can also follow
#tacobelltestkitchen on social media for event coverage.
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is
the nation's leading Mexican-inspired quick service restaurant
(QSR) brand. From breakfast to late night, Taco Bell serves
made-to-order and customizable tacos and burritos, among other
craveable choices, and is the first QSR restaurant to offer
American Vegetarian Association (AVA)-certified menu items. Taco
Bell and its more than 350 franchise organizations proudly serve
over 42 million customers each week through 7,000 restaurants
across the nation, as well as through
its mobile, desktop and delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans
to add 2,000 more restaurants internationally within the next
decade. The brand encourages its fans to "Live Mas" and connects
with them through sports, gaming and new music
via its Feed The Beat® music program. Taco Bell also
provides education opportunities and serves the community through
its nonprofit organization, the Taco Bell®
Foundation™, and connects fans with their passions through
programs such as the Live Mas Scholarship program. In
2016, Taco Bell was named as one of Fast
Company's Top 10 Most Innovative Companies in the
World.
Like: Facebook.com/tacobell --
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) --
Subscribe: YouTube.com/tacobell – Explore: ta.co
About OpenTable:
OpenTable, part of The Priceline
Group (NASDAQ: PCLN), is the world's leading provider of online
restaurant reservations, seating more than 21 million diners per
month via online bookings across more than 40,000 restaurants. The
OpenTable network connects restaurants and diners, helping diners
discover and book the perfect table and helping restaurants deliver
personalized hospitality to keep guests coming back. The OpenTable
service enables diners to see which restaurants have available
tables, select a restaurant based on verified diner reviews, menus,
and other helpful information, and easily book a reservation. In
addition to the company's website and mobile apps, OpenTable powers
online reservations for nearly 600 partners, including many of the
Internet's most popular global and local brands. For restaurants,
the OpenTable hospitality solutions enable them to manage their
reservation book, streamline their operations, and enhance their
service levels. Since its inception in 1998, OpenTable has seated
over 1 billion diners around the world. OpenTable is
headquartered in San Francisco and
has bookable restaurants in more than 20 countries, including
Australia, Canada, Germany, Ireland, Japan, Mexico, United
Kingdom and the United
States.
OpenTable, OpenTable.com, OpenTable logos, and other service
names are the trademarks of OpenTable, Inc. and/or its
affiliates.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/the-hardest-reservation-to-get-on-cinco-de-mayo-is-at-taco-bell-300446811.html
SOURCE Taco Bell Corp.