NEW YORK, April 27, 2017 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the performance marketing technology company, today
released a Mother's Day 2017 report
with key insights to help retailers prepare for the spring shopping
season. Each year, children and spouses
husbands increasingly turn to online shopping to shower moms
with food, flowers, small appliances or even a bit of bling.
Criteo's report highlights the hot categories and products to pay
attention to – jewelry sales increase 44%, while food basket sales
rise an impressive 102% – and provides useful tips on how to
maximize your advertising budget.
"According to the National Retail Federation, an average of
$172.22 was spent on every mother for
Mother's Day in 2016, and one-third
of that was in online sales," said John
Roswech, Executive Vice President, Brand Solutions, Criteo. "Retailers and brands
that are armed with Criteo's knowledge and expertise will be best
prepared to capitalize on our love for the most important person in
our lives and win Mother's Day
sales."
Key takeaways from the report include:
- Fine-tune product descriptions: For this occasion,
shoppers may be buying products they are not familiar with that are
in crowded categories.
- Be smart about your placements: Buy placements that
cover primary categories and complementary ones — chocolates with
flowers — as well as product-specific keywords.
- Start early with Sponsored Products: Make sure you are
reaching the "planners" who research and lock in gifts early in key
gifting categories.
- Make sure you have enough spend to cover those last-minute
shoppers: The increasing expectation of two-day and same-day
delivery are fueling spend up right up to Mother's Day.
To learn more about how brands and retailers can win
Mother's Day sales, please visit
http://www.criteo.com/resources/mothers-day-2017.
About Criteo
Criteo (NASDAQ: CRTO) delivers
personalized performance marketing at an extensive scale. Measuring
return on post-click sales, Criteo makes ROI transparent and easy
to measure. Criteo has over 2,500 employees in more than 30 offices
across the Americas, EMEA and Asia-Pacific, serving over 14,000 advertisers
worldwide and with direct relationships with thousands of
publishers. For more information, please visit www.criteo.com.
Media Contact:
Kenya
Hayes
k.hayes@criteo.com
(703) 589-7595
To view the original version on PR Newswire,
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SOURCE Criteo S.A.