Swiffer Teams Up With Dr. Evan Antin With #Adulting Tips for Tackling Pet Parenting
April 27 2017 - 8:00AM
Business Wire
Instagram’s Famous Vet Joins the “If You’ve Got
A Life, You Gotta Swiffer” Campaign to Prepare New and Prospective
Pet Owners for the Responsibility that Comes with Adopting a Furry
Friend
Bringing a pet home is a major adulting moment. In fact, many
couples use it as a test of their relationship, but adding a
four-legged friend to your family also comes with a lot of
responsibility. Swiffer has teamed up with Dr. Evan Antin to kick
off National Pet Month in May, and to offer tips on how to make pet
parenting easier.
This Smart News Release features multimedia.
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Pet Vet Dr. Evan Antin demonstrates one
of the key adulting moments of new pet ownership - cleaning - while
using a Swiffer Sweeper and holding an adoptable puppy from
Bideawee Animal Shelter, Wednesday, April 26, 2017, in New York.
(Photo by Diane Bondareff/Invision for Swiffer/AP Images)
There’s more to having a furry companion than just picking a
cute name. With cuteness comes mess and shed. Tackle the shed and
mess of having a pet like an adult with Swiffer – the original
cleaning “hack” for pet owners! Swiffer’s variety of products help
busy, time-starved pet owners clean quickly and effectively. No
matter how much time there is to clean, Swiffer’s WetJet, Sweeper
and Dusters help tidy up life’s dirtiest moments, and muddiest
paws, fast.
“When you have pets, you learn that one of your biggest duties
is to keep their areas safe, and a big part of doing that is
cleaning up their things and the areas they live in,” shares Dr.
Evan Antin. “As a wildlife vet, I often spend long hours in the
office which leaves little time to spend with my dog Henry and the
cats, let alone clean up after them. Having a Swiffer at the ready
helps me quickly clean my home so I can spend more time bonding and
playing with my pets and less time cleaning the shed in my
life!”
Last year, Dr. Evan Antin’s Instagram took the social world by
storm when his well-documented dedication to his exotic, small and
wildlife patients went viral. Since then, Dr. Antin has been on a
mission to bring to the forefront the world of wildlife veterinary
science and to educate current and future pet owners on the
responsibility, and mess, that comes with having a pet.
Recently the Swiffer brand celebrated its 18th birthday and
launched the, “If You’ve Got A Life, You Gotta Swiffer,” campaign
to show time-starved families that with Swiffer you don’t have to
spend your whole life cleaning to have a clean home. Now the brand,
with the help of Dr. Evan Antin, is sweeping away cleaning worries
for pet parents. If you’ve got a pet, you gotta Swiffer!
For more information on the Swiffer family of products, please
visit swiffer.com, facebook.com/swiffer or
youtube.com/swifferusa.
About Swiffer®
In 1999, Swiffer made its debut and soon established itself as
both a pioneer in the cleaning systems category and a pop culture
icon. Swiffer products have starred on “Saturday Night Live,” have
been featured in Hollywood blockbusters and have graced the cover
of Rolling Stone. With the support of Swiffer fans around the
world, Swiffer has built a family of distinctive products built
smarter than traditional cleaning tools. Today, Swiffer® Sweeper,
Swiffer® Sweeper Heavy Duty, Swiffer® SweeperVac®, Swiffer®
WetJet®, Swiffer® Dusters®, Swiffer® 360° Dusters, Swiffer®Dusters
Extender, Swiffer® Dust and Shine and Swiffer® Steamboost® are used
in more than 50 million households worldwide and continue to
revolutionize the way people clean.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20170427005163/en/
Citizen RelationsAlyssa Bermudes (US),
213-996-3806alyssa.bermudes@citizenrelations.com
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