Mondelēz International Foundation Highlights Global Impact of Its Community-Based Well-being Programs
April 26 2017 - 9:00AM
The Mondelēz International Foundation today published results
demonstrating the wide-ranging impact of its community well-being
programs in Brazil, China, Germany, India, Mexico, South Africa and
the United Kingdom. Part of a multi-year, $50 million commitment
announced in 2013, these community partnerships are transforming
the lives of more than a million children in 14 nations spanning
five continents. Working closely with leading non-government
organizations, public health experts, local governments, parents
and teachers, the Foundation and its partners are empowering
families and communities to lead healthier lives by focusing on
nutrition education, active play and access to fresh foods, as well
as innovative approaches to learning such as gardening.
“We’re proud to partner with organizations that
share our passion to promote active, healthy lifestyles in
countries with some of the highest childhood obesity rates,” said
Sarah Delea, President of the Mondelēz International Foundation.
“Across all of our programs, success is built on collaboration.
While each program operates independently on the ground, the
Foundation brings the teams together to share ideas and learn from
each other. This has been instrumental to their progress.”
Each partner monitors effectiveness and transparency to ensure
their programs connect in a meaningful way with primary-school
children, their families and communities. They track progress
against a universal set of metrics critical to achieving
well-being, which the Foundation developed in collaboration with
its community partners and a public health expert from Yale School
of Public Health in 2013.
“The Mondelēz International Foundation’s efforts are a major
step in the right direction towards improving community health
programs’ processes, oversight and outcomes. As a result,
partners are seeing positive change in their communities,” said
Rafael Pérez-Escamilla, PhD, Professor of Epidemiology &
Director, Office of Public Health Practice, Yale School of Public
Health.
Following are highlights from seven programs included in the
report:
- Brazil: Through a partnership with INMED
Partnerships for Children and Instituto Esporte e Educacao,
Health in Action engaged over 400,000 students
from more than 1,000 schools in healthy lifestyle education
activities, such as gardening and exercise games.
- China: Mondelēz Hope Kitchen Nutrition
& Healthy Lifestyles Program benefited 150,000 rural
students with support from the Chinese Youth Development Foundation
and Chinese Centers for Disease Control and Prevention. The program
achieved a 10 percent decrease in students with malnutrition and a
6 percent increase in students with a normal Body Mass
Index.
- India: Shubh Aarambh (Auspicious Beginning), a
joint program of Save the Children India and Magic Bus, reported 68
percent of students were more physically active daily.
- United Kingdom: Operating in over 100 schools
and benefiting over 80,000 students, Health for
Life has had a positive impact on nutrition behaviors,
reporting an increased consumption of fruits and vegetables. In
addition, 68 percent of parents reported they would change/do
something regarding healthy choices for themselves and their
families, such as looking more carefully at nutrition labels and
changing their child’s lunches and beverages.
Gardens: The Key to Improving NutritionIn many
of the Foundation’s programs, gardens are the cornerstone for
creating nutritious eating habits. For instance, since implementing
garden-based education programs with interactive workshops in
Mexico, the number of children eating three or more vegetables
doubled. Through the Health for Life program in the United Kingdom,
where land is limited in urban areas, children use ingenuity to
create gardens out of recycled automobile tires on school rooftops.
And in South Africa, aquaponics have been instrumental in bringing
fresh foods to areas that lack sufficient water and land.
“We’ve been able to establish a sustainable healthy lifestyle
culture among lower-income communities in South Africa by
partnering with the Mondelēz International Foundation and drawing
best practices from the INMED Health In Action Brazil program,”
said Unathi Sihlahla, MA, Program Director of the Health in Action
program at INMED South Africa. “The program actively engages
students in hands-on, skills-based activities, such as creating
school gardens. Providing access to fresh produce through these
gardens, along with innovative food production techniques like
aquaponics, is especially important given these at-risk communities
have limited access to fresh water.”
The Foundation’s efforts support Mondelēz International’s Call
For Well-being, which is focused on four key areas where the
company can make the greatest impact: community, sustainability,
well-being snacks and safety. To learn more about the
Foundation and impact of its programs outlined in the report,
please visit: http://bit.ly/2phGQK8. For a summary focused on the
school garden results, visit http://bit.ly/2p12iTi. For
an infographic detailing progress, please visit:
http://bit.ly/2p110aO.
About Mondelēz InternationalMondelēz
International, Inc. (NASDAQ:MDLZ) is building the best snacking
company in the world, with 2016 net revenues of approximately $26
billion. Creating more moments of joy
in approximately 165 countries, Mondelēz International is
a world leader in biscuits, chocolate, gum, candy and powdered
beverages, featuring global Power Brands such
as Oreo and belVita biscuits; Cadbury Dairy
Milk and Milka chocolate;
and Trident gum. Mondelēz International is a proud
member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones
Sustainability
Index. Visit www.mondelezinternational.com or follow
us on Twitter at www.twitter.com/MDLZ.
Contact: Valerie Moens
+1-847-943-5678
news@mdlz.com
Mondelez (NASDAQ:MDLZ)
Historical Stock Chart
From Aug 2024 to Sep 2024
Mondelez (NASDAQ:MDLZ)
Historical Stock Chart
From Sep 2023 to Sep 2024