HONG KONG, April 25, 2017 /PRNewswire/
-- FleishmanHillard has appointed Geoff Bilbrough general
manager of its Hong Kong
operations. Bilbrough has been deputy general manager and senior
vice president at FleishmanHillard since arriving in Hong Kong four years ago from
New Zealand; he became partner in 2016. In his new role, he
will report to former managing director Rachel Catanach, who
remains FleishmanHillard's senior partner and president,
Greater China.
"In addition to being a seasoned counselor, particularly in the
areas of crisis communications, brand marketing and reputation
management, Bilbrough will bring a renewed focus on operational
excellence in all aspects of the business. His promotion supports
the growth of the Hong Kong office
and FleishmanHillard's evolution into a fully integrated
communications company in Greater
China," said Catanach.
FleishmanHillard in Hong Kong
has also received numerous industry awards for its creative
campaign work across a diverse portfolio of clients. In 2015, its
excellence in corporate affairs was recognized when it received
PublicAffairsAsia's Gold Standard award for In-Country Consultancy.
In 2016, Marketing magazine named the office B2B Agency of
the Year (Gold).
"Geoff has been integral to the success of our Hong Kong office over the past four years and
is highly respected as a senior counselor, team leader and mentor,"
added Catanach.
Before joining FleishmanHillard, Bilbrough served as group
operations director and then managing director (London) for Metia — formerly Write Image — a
leading global digital marketing agency. While at Metia, he focused
on general management, overseeing the company's international
offices in New York, Seattle and Singapore. Prior to this position, Bilbrough
was Group Account Director at an agency in Wellington, New Zealand for 10 years. He also
held roles in government, an industry lobby group and worked as
press secretary for a minister in the New Zealand Parliament.
"Geoff is an impressive leader and superb at cultivating client
relationships, securing new business and providing clients with
strategic skills-based training and support. His new role is a very
natural progression and leaves the Hong
Kong office in excellent hands as we evolve into the
region's leading agency," Catanach concluded.
To support Bilbrough, Patrick Yu is promoted to deputy general
manager. Yu joined the firm in 2005 and has risen through the ranks
to become senior vice president and partner, and the lead of the
region's financial and professional services offering. Yu has a
broad range of experience in strategic communications including
reputation management, corporate marketing, media relations and
managing international communications programs for financial
institutions in the region.
In 2011, he was awarded FleishmanHillard's prestigious
John D. Graham Award of Excellence,
which is given to counselors who demonstrate outstanding leadership
and exemplify the firm's values.
"In more than 10 years with the company, Patrick has worked his
way up to be the agency lead for financial and professional
services in the region, where he has built strong and valuable
relationships with key members of the business and financial
industry, including media. He will continue to play this essential
role in addition to his new responsibilities as deputy general
manager," said Catanach. "I congratulate both Geoff and Patrick as
they take the helm at this exciting stage of the company's
development."
About FleishmanHillard
FleishmanHillard specializes in
public relations, reputation management, public affairs, brand
marketing, digital strategy, social engagement and content
strategy. FleishmanHillard was named Agency of the Year at the 2017
North American Excellence Awards, PRWeek's 2014 Global Agency of
the Year and 2014 Asia Pacific Network of the Year, "Standout
Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies
for Executive Women" for 2010-2017; and among PRWeek's 2013 "Best
Places to Work." The firm's award-winning work is widely heralded,
including at the Cannes International Festival of Creativity.
FleishmanHillard is part of Omnicom Public Relations Group, and has
more than 80 offices in 30 countries, plus affiliates in 43
countries. Visit us at www.fleishmanhillard.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of
the top global public relations agencies worldwide and specialist
agencies in areas including public affairs, marketing to women,
fashion, global health strategy and corporate social
responsibility. It encompasses more than 6,000 public relations
professionals in more than 330 offices worldwide who provide their
expertise to companies, government agencies, NGOs and nonprofits
across a wide range of industries. Omnicom Public Relations Group
is part of the DAS Group of Companies, a division of Omnicom Group
Inc., that includes more than 200 companies in a wide range of
marketing disciplines including advertising, public relations,
healthcare, customer relationship management, events, promotional
marketing, branding and research.
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SOURCE FleishmanHillard