Eros Now Available Now on Ola’s Connected Car Platform, Ola Play
April 24 2017 - 9:22AM
Business Wire
Eros Now, one of the fastest growing over-the-top (OTT) Indian
entertainment platforms owned by Eros International Plc
(NYSE:EROS), today announced a strategic integration deal with
India's leading mobile app for transportation, Ola’s connected
in-car entertainment platform for ridesharing, Ola Play.
This strategic revenue-sharing partnership will enable an immersive
and personalized experience which customers can seamlessly control
through their smartphones as well as a device mounted at the back
of the seat.
Powered by proprietary in-car and cloud technologies from Ola,
Ola Play brings advanced car controls, choice of personalized
content and a fully-connected interactive experience for its
customers. Eros Now offers the widest library of films, music,
premium television, and regional content that has the potential to
enhance the experience for many Ola customers.
Ola commuters will now have easy access to a vast array of
unlimited entertainment options through Eros Now on Ola Play.
Content will be customized depending on customer preferences and
ride information like time and destination to provide the perfect
connected in-car experience. The association particularly adds
value to the superior experience proposition of Ola Rental and Ola
Outstations categories that are widely used by customers. Long,
traffic-filled journeys are now going to be easier rides with Eros
Now’s broad selection of entertainment choices on display. The
offering is currently available in four cities: Mumbai, Delhi,
Bangalore, and Hyderabad.
Commenting on the integration, Rishika Lulla Singh, CEO -
Eros Digital said, “Connected cars are a reality now in India
with Ola Play. We are excited to join hands with Ola as our vision
remains to provide easy access to a premium experience on-the-go.
This strategic integration enables increased user engagement and
will help us increase our reach to millions of Ola customers.”
Speaking on the development, Ankit Jain, Sr. Director and
Head of Ola Play, said, “At Ola, we are tirelessly working
towards enhancing customer experience and Ola Play is a strong step
in that direction. In line with such efforts, our association with
Eros Now is sure to offer our discerning customers an unparalleled
entertainment experience. A win for our Outstation customers who
spend hours at a stretch in the cab, they now have an even stronger
reason to choose Play on our platform. With partnerships such as
these, Ola is well on its way to transform the consumer’s ride
experience, giving them the power to control their time spent
inside the car, and building an experience that is intelligent,
contextual, and unique.”
About Eros Now
Eros Now is Eros International Plc’s leading on-demand Bollywood
entertainment network accessible anytime, anywhere, on most
Internet-connected screen including mobile, web, and TV. Eros Now
offers its 55 million registered users worldwide the promise of
endless entertainment hosting one of the largest libraries of
movies, as well as premium television shows, music videos and audio
tracks, unmatched in quantity and quality. Product features, such
as video in HD, subtitles in English and Arabic, movie downloads,
and high quality original drama series differentiate the Eros Now
entertainment offering. To see, watch now: www.erosnow.com
About Eros International Plc
Eros International Plc (NYSE:EROS) is a leading global company
in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of
over three decades in establishing a global platform for Indian
cinema. The Company has an extensive and growing movie library
comprising of over 3,000 films, which include Hindi, Tamil, and
other regional language films for home entertainment distribution.
The Company also owns the rapidly growing OTT platform Eros Now. In
2015, 3 out of the top 4 box office films and 7 out of the top 15
box office films were from Eros. For further information, please
visit: www.erosplc.com.
About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and
Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile
app for personal transportation. Ola integrates city transportation
for customers and driver partners onto a mobile technology platform
ensuring convenient, transparent and quick service fulfilment. Ola
is committed to its mission of building mobility for a billion
people. Using the Ola mobile app, users across 110 cities can book
from over 600,000 vehicles across cabs, auto-rickshaws and taxis.
Ola has also introduced a range of shared mobility services on its
platform like Ola Shuttle and Ola Share for commute and
ride-sharing respectively. The app is available on Windows, Android
and iOS platforms. Please visit www.olacabs.com/media for more
information.
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Eros International PlcMark Carbeck, +44 (0)20 7258 9909Chief
Corporate & Strategy
Officermark.carbeck@erosintl.comorMedia:Sloane & CompanyErica
Bartsch, 212-446-1875ebartsch@sloanepr.com
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