ARMONK, N.Y., April 23, 2017 /PRNewswire/ -- IBM
(NYSE: IBM) today announced IBM Watson Marketing Insights.
Available on the cloud, Watson Marketing Insights has cognitive
capabilities that can study the behavior of customers and reason
how they might impact the success of the business. With this
insight, marketers can launch targeted campaigns designed to
cultivate customer advocates and enable long-term business
success.
IBM Watson Marketing features proven cognitive capabilities that
can uncover key predictors in customers by examining their
interactions with the company, whether it's in the store or on
email, digital and social media. By continuously updating this
data, Watson Marketing Insights reveals new audience profiles and
customer segments as the relative importance of their behavior
predictors changes.
With Watson Marketing Insights, marketers can predict a
customer's potential response to a new campaign, based on their
previous behavior. For example, the cognitive capabilities may show
that customers who regularly abandon their shopping cart are more
likely to defect from a brand than those who frequently return
products. To make it easy for marketers, the new offering features
a visual dashboard that includes details on the context and
reasoning behind the findings. Marketers can then leverage this
information to target campaigns designed specifically to engage
this group with a personalized offer.
"While every customer journey is different, each involves
multiple touch points before the purchase is made. It's up to the
brands to make every one of these journeys is seamless and end with
a satisfied customer," said Maria
Winans, Chief Marketing Officer, IBM Watson Customer
Engagement. "With these new cognitive capabilities, marketers can
now get the audience insights needed to strengthen customer
engagement and deliver campaigns that resonate with every single
customer."
Unlike other solutions, Watson Marketing Insights ensures that
teams don't have to settle for static segments that traditionally
don't consider variables such as how customers have interacted with
the brand over time. In addition, marketers no longer need to rely
on analysis from data scientists because these insights are
automatically presented to them and updated automatically over time
to ensure they are always acting on the most up-to-date
details.
Watson Customer Engagement portfolio, combines Watson cognitive capabilities with deep
expertise in marketing, commerce and supply chain to create an
end-to-end digital experience for businesses across industries and
size. Deliver via the cloud, the IBM Watson Customer Engagement
capabilities, are individual features that companies can introduce
over a period of time, based on where and when there is a business
need.
IBM currently is working with more 17,000 companies around the
world including Amadori Group, American Eagle Outfitters, Boots,
Ermes, Moosejaw Mountaineering, Office Brands, Performance Bicycle
and REI.
For more information follow us at #WatsonCE or visit
https://www.ibm.com/us-en/marketplace/predictive-customer-analytics-on-cloud
Media Contact:
Doug
Fraim
IBM Media Relations
617-501-6376
dfraim@us.ibm.com
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SOURCE IBM