New Hershey Commitments Expand Efforts to Help Consumers Make Informed and Smart Snack Choices
April 21 2017 - 12:15PM
The Hershey Company (NYSE:HSY) announced today new commitments that
will increase the visibility of nutrition information and portion
options as part of their ongoing efforts to offer a broad range of
delicious snacks and clear information. This builds on Hershey’s
ongoing commitment to provide choice and transparency.
Infographics accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/e8b7bb4c-18e6-484e-a744-5e4fdeb6bb36
http://www.globenewswire.com/NewsRoom/AttachmentNg/93ba7292-dfbc-4378-bde5-27e0da907caa
By 2022, Hershey will make 50 percent of its total portfolio of
individually wrapped standard- and king-size confectionery products
with 200 calories or less. In addition, 100 percent of Hershey
standard- and king-size confectionery products will have
easy-to-read front-of-pack calorie labels by the end of next year.
Hershey is the first confectionery and snacking company to make
such a commitment for its entire standard- and king-size range of
products.
“Consumers are at the heart of all that we do and we have been
at the forefront of providing the choice and transparency they
want,” said Michele Buck, President and Chief Executive Officer,
The Hershey Company. “We aim to delight our consumers and these
steps will provide an even wider range of portion options and clear
information to help them select treats that fit their
lifestyle.”
Currently, about 31 percent1 of Hershey standard- and king-size
confectionery products are already 200 calories or less and 70
percent of products carry the Facts Up Front calorie label. Through
these new commitments:
- 100 percent of Hershey standard- and king-size confectionery
products will carry the Facts Up Front calorie label by the end of
2018;
- New king-size options that enable consumers to more easily
share or save a piece for later will be available by 2020; and
- 50 percent of Hershey’s total offering of individually wrapped
standard- and king-size confectionery products will be 200 calories
or less by 2022.
Hershey expects that the 200 calorie commitment will be achieved
through a combination of reformulation, innovative new products and
adjusting the size of certain items in the portfolio. Above
all, Hershey will continue to deliver great-tasting and
high-quality products, core to its business since 1894.
Building on Commitments to Simple Ingredients and
TransparencyIn February 2015, Hershey committed to
transitioning to simple ingredients, and today offers products that
deliver on this promise across its portfolio, from the iconic
Hershey’s Milk Chocolate Bars and Hershey’s
Kisses Milk Chocolates to snacks like KRAVE Jerky. By 2020,
all everyday Hershey’s brand chocolate confection products will
have simple ingredients.
Hershey is a leader in transparency, making it easier for people
to access more information about their food. In 2015, the company
led the development and adoption of the innovative SmartLabel™
platform. This year detailed SmartLabel™ product and ingredient
information will be available online for 100 percent of its
products, and next year SmartLabel™ QR codes will be on all
packaging linked to detailed product and ingredient
information.
Most recently, Hershey launched the interactive Sourcemap tool,
enabling people to trace the origins of key ingredients for
Hershey’s Milk Chocolate with Almonds and Reese’s
Peanut Butter Cups. In addition, Hershey recently reported it
had sourced 60 percent of all the cocoa it purchased globally in
2016 from certified and sustainable sources, enough cocoa to
surpass the amount required for the global production of four of
its most popular chocolate brands: Hershey’s, Kisses, Kit
Kat (United States only) and Brookside. The company is
on track to achieve its commitment to source 100 percent of all the
cocoa it purchases globally from certified and sustainable sources
by 2020.
To learn more about Hershey’s Food Philosophy and commitments,
visit www.TheHersheyCompany.com.
- According to Nielsen market data.
About The Hershey Company The Hershey Company,
headquartered in Hershey, Pa., is a global confectionery leader
known for bringing goodness to the world through its chocolate,
sweets, mints and other great-tasting snacks. Hershey has
approximately 18,000 employees around the world who work every day
to deliver delicious, quality products. The company has more than
80 brands around the world that drive more than $7.4 billion in
annual revenues, including such iconic brand names as Hershey's,
Reese's, Kisses, Jolly Rancher, Ice Breakers and
Brookside. Building on its core business, Hershey
is expanding its portfolio to include a broader range of
delicious snacks. The company remains focused on growing
its presence in key international markets while continuing to
extend its competitive advantage in North America. At Hershey,
goodness has always been about more than delicious products. For
more than 120 years, Hershey has been committed
to operating fairly, ethically and sustainably. Hershey
founder, Milton Hershey, created the Milton Hershey School in 1909
and since then the company has focused on giving underserved
children the skills and support they need to be successful. Today,
the company continues this social purpose through 'Nourishing
Minds,' a global initiative that provides basic nutrition
to help children learn and grow. From neighborhoods across the
United States to the streets of Shanghai and Mumbai and villages of
West Africa, our goal is to nourish one million minds by 2020.
To learn more - Visit: www.thehersheycompany.com
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MEDIA CONTACT:
Jeff Beckman
The Hershey Company
717-534-8090
jbeckman@hersheys.com
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