Report of Foreign Issuer (6-k)
April 19 2017 - 9:10AM
Edgar (US Regulatory)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF
THE SECURITIES EXCHANGE ACT OF 1934
For the month of April, 2017
Commission File Number 001-32535
Bancolombia S.A.
(Translation of registrant’s name
into English)
Cra. 48 # 26-85
Medellín, Colombia
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will
file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F
þ
Form 40-F
o
Indicate by check mark if the registrant is submitting the Form
6-K in paper as permitted by Regulation S-T Rule 101(b)(1):___
Indicate by check mark if the registrant is submitting the Form
6-K in paper as permitted by Regulation S-T Rule 101(b)(2):___
Indicate by check mark whether the registrant by furnishing
the information contained in this form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b)
under the Securities Exchange Act of 1934.
Yes
o
No
þ
If “Yes” is marked, indicate below the file number
assigned to the registrant in connection with Rule 12g3-2(b): 82-
.
__________________________________________________________________________________
__________________________________________________________________________________
BANCOLOMBIA
S.A. ANNOUNCES THE ESTABLISHMENT OF AN ALLIANCE FOR THE CREATION OF A NEW LOYALTY PROGRAM FOR ITS CLIENTS
Medellin,
Colombia, April 19, 2017
Earlier
today Bancolombia entered into an agreement with Almacenes Exito S.A. for the creation of a new loyalty program for its clients
called
“Puntos Colombia”
(Puntos Colombia).
Going
forward,
Puntos Colombia
will be the loyalty program through which the clients of both companies, and of other allies
related to the program, will accumulate and redeem points on the loyalty ecosystem.
Puntos Colombia
will replace the existing
loyalty programs of Bancolombia and Grupo Exito.
The
program
Puntos Colombia
will begin during the first half of 2018 and will be managed by an independent company located
in Colombia, which is 50% owned by
Banca de Inversion Bancolombia S.A Corporacion Financiera
, a subsidiary of Bancolombia.
The capital investment made by the subsidiary in the new Company is equivalent to COP $9,000 million, which will be paid within
the next 12 months.
Through
the alliance, Bancolombia will buy Puntos Colombia for its clients in the same way as it currently buys points and/or miles through
its current loyalty programs.
Contacts
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Jaime A. Velásquez
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Jose Humberto Acosta
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Alejandro Mejía
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Strategy and Finance VP
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Financial VP
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IR Manager
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Tel.: (574)
4042199
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Tel: (571)
4885934
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Tel.: (574)
4041837
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SIGNATURE
Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.
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BANCOLOMBIA S.A.
(Registrant)
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Date: April 19, 2017
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By:
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/s/ JAIME ALBERTO VELÁSQUEZ B.
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Name:
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Jaime Alberto Velásquez B.
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Title:
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Vice President of Strategy and Finance
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