Walmart’s “Fight Hunger. Spark Change.” Campaign Calls on the Public to Join the Fight Against Hunger & Make a Differen...
April 17 2017 - 8:00AM
Business Wire
Through online acts of support, purchase of
participating products and donations at the register, the campaign
aims to help Feeding America secure 100 million meals on behalf of
member food banks
Today, Walmart launches its “Fight Hunger. Spark Change.”
campaign, a nationwide initiative that encourages the public to
join the fight against hunger. Working with Discover card and five suppliers, which represent some of
the nation’s leading food companies – Campbell Soup Company,
General Mills, Kellogg Company, The Kraft Heinz Company and PepsiCo
– Walmart is offering three easy ways to take action against hunger
and help a local Feeding America food bank through social, online
and in-store participation.
1. Purchase: For every
participating product purchased at U.S. Walmart stores from April
17 – May 15, 2017, the supplier will donate the equivalent of one
meal ($0.09) on behalf of a Feeding America member food bank, up to
applicable limits. For every Discover card transaction made at U.S.
Walmart stores and Walmart.com during the campaign period, Discover
will donate the equivalent of one meal ($0.09) to Feeding America
and its network of member food banks, up to $1 million. See
Walmart.com/fighthunger for further details.
2. Online Acts of Support:
Generate meals for Feeding America food banks by engaging with the
“Fight Hunger. Spark Change.” campaign on social media:
- Facebook – Create original
content that uses #FightHunger; like, share and/or react positively
to campaign content; click on Walmart provided campaign
content.
- Instagram – Create or share
content using the campaign hashtag #FightHunger; like or share
Walmart generated campaign content.
- Snapchat – Use Walmart provided
“Fight Hunger. Spark Change.” filters nationwide on Friday, April
21.
- Twitter – Create original
content that uses #FightHunger; like, share and/or make a campaign
tweet a favorite; retweet a message featuring the campaign hashtag
#FightHunger; click on Walmart-provided campaign content.
For each online act of support, Walmart will
donate the equivalent of 10 meals ($0.90) to Feeding America on
behalf of member food banks, up to $1.5 million.
3. Donate at the Register:
Donate to your local Feeding America food bank at the register
during checkout.
The ‘’Fight Hunger. Spark Change.’’ campaign launches at a
critical time when the USDA reports one in eight Americans
currently struggle with hunger. To raise awareness for the issue of
hunger in America and help generate meals for people struggling
with hunger, Walmart and its suppliers are encouraging the public
to take action online and in-store to support the Feeding America
network of food banks and the more than 46 million Americans it
serves throughout the country.
“This campaign is an important part of our ongoing commitment to
helping families who struggle with hunger,” said Kathleen
McLaughlin, president of the Walmart Foundation and chief
sustainability officer for Walmart. “Together with suppliers,
customers and friends at Feeding America, we’re dedicated to making
a positive difference in the lives of those who live and work in
the communities we serve.”
Walmart is kicking off the campaign with a $1.5 million donation
and aims to donate a total of $3 million to Feeding America based
on the public’s online participation in the “Fight Hunger. Spark
Change.” campaign. Combining Walmart’s donation with supplier
donations through product purchases and customer donations at the
register, the campaign has a goal of helping Feeding America secure
100 million meals on behalf of its member food banks.
“At Feeding America, we see firsthand the impact hunger has on
families in communities across the country, and we understand it
takes a village to help strengthen our communities and provide
meals to people in need,” said Diana Aviv, CEO of Feeding America,
the nation’s largest domestic hunger-relief organization. “Great
partnerships are essential to moving the needle, and we are
grateful to Walmart, its dedicated suppliers and Discover for
coming together for the "Fight Hunger. Spark Change." campaign.
Movements like this give each and every one of us an opportunity to
get involved and make a difference in the fight against
hunger.”
With the USDA reporting that 42 million people in America,
including more than 13 million children, struggle with hunger, the
‘’Fight Hunger. Spark Change.’’ campaign is part of Walmart’s
larger commitment to provide meals to those in need, helping ensure
every family has access to affordable, nutritious and
sustainably-grown food.
As the nation’s largest grocer, Walmart is in a unique
leadership position to positively impact the issue of hunger in the
United States. In October 2014, Walmart announced a commitment to
create a more sustainable food system, with a focus on improving
the affordability of food by lowering the “true cost” of food for
both customers and the environment, increasing access to food,
making healthier eating easier, and improving the safety and
transparency of the food chain. This commitment includes a goal of
providing four billion meals to those struggling with hunger in the
U.S. by 2020.
To learn more about the campaign, visit
www.walmart.com/fighthunger.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world
save money and live better - anytime and anywhere - in retail
stores, online, and through their mobile devices. Each week, over
260 million customers and members visit our 11,695 stores under 59
banners in 28 countries and e-commerce websites in 11 countries.
With fiscal year 2017 revenue of $485.9 billion, Walmart employs
approximately 2.3 million associates worldwide. Walmart continues
to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be
found by visiting http://corporate.walmart.com on
Facebook at http://facebook.com/walmart and on Twitter
at http://twitter.com/walmart.
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Wal-Mart Stores, Inc.Aaron Mullins,
1-800-331-0085news.walmart.com/reporter
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