Good Housekeeping Institute Study Proves Olay Outperforms 10 Top Prestige Creams
April 13 2017 - 10:10AM
Business Wire
Olay Regenerist Micro-Sculpting Cream, at $25,
Shatters the Competition, Even the $440 Cream
An independent test by the Good Housekeeping Institute showed
that Olay Regenerist Micro-Sculpting Cream outperforms 10 top
prestige creams, including one with a $440 price tag. Olay, a
trusted leader in skincare worldwide, believes that women don’t
need to spend prestige prices to achieve younger-looking skin.
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Olay beat 10 of the top prestige creams
(Photo: Business Wire)
The Good Housekeeping Institute’s Beauty Lab conducted clinical
and blinded consumer studies, where scientists collected more than
10,000 hydration measurements and Olay rose to the top.
- FAST-ACTING: At the three-hour mark,
Olay moisturized 400% better than a cream nearly 18 times its price
and beat all other products tested.
- LONG-LASTING HYDRATION: Olay increased
moisture by 50% on average over a 24-hour period.
- LIGHTWEIGHT TEXTURE: In blind
comparisons, consumers preferred Olay 80% of the time over
expensive creams, reporting that it felt "rich" without being
heavy.
- FIRMING & PLUMPING INGREDIENTS:
Formulated with powerhouse ingredients like niacinamide and
hyaluronic acid, Olay improved skin's texture by 10% in four
weeks.*
These newest findings underpin Olay’s commitment to bringing
visible anti-aging results to women without premium prices. This is
more significant today than ever before, as recent Olay study with
155,000 women showed that 80% of skin’s anti-aging destiny is
within women’s control and not related to genes. Instead of
spending hundreds of dollars on prestige creams that over-promise
and under-deliver, women can now turn to Olay for the best possible
skin care, at a fraction of the cost.
“Women are frustrated with spending too much money at department
and specialty stores on skin care products that aren’t working,”
says Stephanie Robertson, Olay Brand Director. “Olay creates
products that help women achieve visibly beautiful and healthy
skin. With Olay Regenerist Micro-Sculpting Cream, we’re proud to do
it all for less than $30 a jar.”
New Olay Regenerist, along with re-engineered Luminous and Total
Effects products are available at local retailers nationwide.
About Olay
Olay is a worldwide leader in skin care and has been trusted by
women for over 60 years. Olay continues to hold to the philosophy
it was founded on: to maintain a deep understanding of women’s
changing needs and to combine products that fit their needs with
the latest advances in skin care technology. The end
result—superior product performance women have come to expect from
Olay. It brings healthy, beautiful skin to more than 80 million
women on five continents.
About Good Housekeeping
Celebrating 131 years, Good Housekeeping (goodhousekeeping.com)
is a leading lifestyle media brand inspiring a monthly audience of
30+ million readers to discover genius innovations, delicious
ideas, style-savvy trends, compelling news and best-in-class
products for their homes, families and themselves. The Good
Housekeeping Institute’s state-of-the-art labs combined with Good
Housekeeping’s seasoned editorial talent is unparalleled. Staffed
by top engineers, scientists and technology experts, the GH
Institute tests and evaluates thousands of products each year for
the magazine, website and for the Good Housekeeping Seal and the
Green Good Housekeeping Seal, which are among the most recognized
and trusted consumer icons in the world today. Good Housekeeping,
which also has five international editions, is published by Hearst
Magazines, a unit of Hearst, one of the nation’s largest
diversified media, information and services companies. With 21
titles in the U.S., Hearst is the leading publisher of monthly
magazines in terms of total paid circulation, and reaches 79.5
million readers and 68 million unique site visitors each month
(comScore).
* Based on a 4-week clinical study by the Good Housekeeping
Institute-February 2016.
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Procter & GambleKate DiCarlo,
513-983-7166dicarlo.km@pg.comorDeVries GlobalKacie Friedman,
212-546-8658kfriedman@devriesglobal.com
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