Brightcove Launches Powerful, Scalable, Cost-Effective Live Video Platform
April 11 2017 - 9:55AM
Business Wire
Brightcove Live delivers seamless
monetization and clipping for live events and 24/7 channels
Responding to the explosive consumer demand for live streaming
of events and 24/7 channels across all screens, Brightcove (NASDAQ:
BCOV), the leading provider of cloud services for video, has
launched Brightcove Live. The API-driven platform augments scalable
live streaming with server-side ad insertion (SSAI), cloud DVR,
content encryption, on-the-fly clipping, and seamless video on
demand (VOD) asset creation. Brightcove Live has been successfully
deployed for major global sporting events and simulcast linear
television channels. Seven West Media, which owns and operates
Australia’s largest independent media portfolio, used the Live
product while it was still in beta, for the purpose of workflow
improvement using the Live-to-VOD feature. During the Australian
Open, the broadcaster was able to stream action from 16 different
courts within an hour of each match’s completion and publish more
than 400 clips, such as interviews with the players and match
highlights.
Media companies face three key challenges as articulated in
Brightcove’s Manifesto for Transforming the Experience and
Economics of Online Video Media in 2017: improving viewing
experiences, increasing video-based revenue opportunities, and
reducing the costs of operating a video business across platforms.
Brightcove Live empowers media organizations to deliver and
monetize broadcast-like experiences for live events and 24/7
channels while diminishing the cost and complexity of live
streaming.
With Brightcove Live, live streaming is both a powerful,
standalone service and part of a broader, holistic video solution.
Seven West Media demonstrated the power of Brightcove Live as a
standalone service, with the ability to push content to other
platforms for publishing, syndication and social media consumption.
Brightcove Live also integrates seamlessly with Video Cloud to
leverage Video Cloud’s best-in-class tools for monetization and
analytics and its rich ecosystem of broadcast and publishing
technology partners.
“Brightcove has been a long term partner of Seven West Media and
our Product & Technology team,” said Damian McNamara, Head of
Digital Video, Infrastructure & Operations at Seven Network.
“The Live-to-VOD feature made it easy for us to publish videos to
our content-hungry sports viewers close to match end. We are always
looking for ways to improve the viewing experience; being able to
give fans the content they want quickly is incredibly important. We
look forward to continuing to deliver the biggest events in
sports.”
"With Brightcove Live, we're directly addressing problems facing
publishers and broadcasters today - how to deliver and monetize
live events and linear channels using simple but flexible tools,
without breaking the bank," said Anil Jain, executive vice
president and general manager of media at Brightcove. “We continue
to invest heavily in innovation and Brightcove Live is the type of
advancement that provides our customers with the performance and
efficiency they need in a highly competitive marketplace.”
Brightcove is the live streaming partner of NAB Show 2017, where
it will be demonstrating Brightcove Live at booth 2724 in the Upper
South Hall of the Las Vegas Convention Center.
To learn more about Brightcove Live, please visit:
https://www.brightcove.com/en/live.
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20170411005701/en/
North America:BrightcovePhil LeClare,
617-674-6510press@brightcove.comorEurope:WE Communications for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
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