New subscription-based plans lower up-front investment and
provide access to Tableau's leading analytics platform at any
scale
SEATTLE, April 6, 2017 /PRNewswire/ -- Tableau (NYSE:
DATA), the global leader in visual analytics, today announced new
subscription pricing for all of its products, including Tableau
Desktop, Tableau Server, and Tableau Online. The new pricing
model significantly reduces the initial expense to deploy
best-in-class business intelligence, enabling customers to access
the full value of Tableau's award-winning platform and frequent
product updates without purchasing a perpetual software license.
With Tableau's subscription offerings, organizations of all sizes
have the predictability and flexibility they need to budget and
plan deployments, plus easily scale as their needs change over time
– all while having the freedom to deploy their Tableau
subscriptions on-premises, in the Cloud, or in a hybrid manner.
"Many customers have told us they prefer to purchase software
through a subscription model to more easily access the products
they want, reduce upfront expenses and increase flexibility," said
Adam Selipsky, President and CEO of
Tableau. "We have always been driven by the success of our
customers, and with subscription pricing we'll be even more aligned
with our customer's needs and further committed to earning their
business every year."
Transparent subscription pricing coupled with Tableau's ongoing
commitment to delivering a complete analytics platform without
additional fees or hardware restrictions, provides customers with
market-leading value and performance at any scale. Many Tableau
customers have already shifted to this model, including more than
5,700 customer accounts who subscribe to Tableau Online, a fully
managed SaaS version of Tableau running in the Cloud. The reduced
upfront investment of the subscription model helps organizations
easily adopt Tableau, while the transparent pricing ensures the
platform can effectively be scaled enterprise-wide.
"The subscription pricing model was a major factor in our
decision to deploy Tableau as our enterprise-wide visual analytics
platform," said Tim Nall, CIO at
Brown-Forman, one of the largest American-owned spirits and wine
companies selling its brands, including Jack Daniel's, in more than 160 countries.
"Since January, we have been able to very quickly scale Tableau to
about 1,000 employees across our global teams. We plan to continue
expanding Tableau to glean insights from everything from our global
auditing process data to regulatory and plant issues to
pricing and promotional effectiveness."
Tableau's new subscription pricing is part of a continuing shift
towards a subscription business model, which is in line with
customer demand and industry trends. Full platform details and
pricing can be found on Tableau's website. Flexible enterprise
subscription offerings are also available.
- Tableau Desktop Personal - $35
per month
- Tableau Desktop Professional - $70 per month
- Tableau Server - $35 per
month
- Tableau Online - $42 per
month
About Tableau Software
Tableau (NYSE: DATA) helps
people see and understand data. Tableau helps anyone quickly
analyze, visualize and share information. More than 54,000 customer
accounts get rapid results with Tableau in the office and
on-the-go. Over 300,000 people use Tableau Public to share public
data in their blogs and websites. See how Tableau can help you by
downloading the free trial at www.tableau.com/trial.
Tableau and Tableau Software are trademarks of Tableau
Software, Inc. All other company and product names may be
trademarks of the respective companies with which they are
associated.
Forward-Looking Statements
This press release contains
forward-looking statements, including those related to Tableau's
new subscription pricing and product deployment options, and
involves risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions prove
incorrect, the results of Tableau could differ materially from the
results expressed or implied by the forward-looking statements we
make. These and other important risk factors are included in
documents filed with the U. S. Securities and Exchange Commission,
including Tableau's most recently filed Form 10-K, and Quarterly
Reports on Form 10-Q, and other reports and filings with the SEC
and could cause actual results to vary from expectations. Tableau
does not assume any obligation to update the forward-looking
statements provided to reflect events that occur or circumstances
that exist after the date on which they were made.
Any unreleased services or features referenced in this or other
press releases, presentations or public statements are not
currently available and may not be delivered on time or at all.
Customers who purchase our products and services should make the
purchase decisions based upon features that are currently
available.
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