Sprint Simplifies Choice for Customers and Doubles Down on Unlimited
April 06 2017 - 8:00AM
Business Wire
Eliminates other plans and remains price leader
among all national carriers—Verizon and AT&T unlimited plans
are 50 percent more
Sprint (NYSE:S), the first wireless carrier to offer unlimited
data, talk and text, today announced new pricing for its Unlimited
Freedom plan and the elimination of other rate plan offers. This
new plan continues to offer the best price for unlimited among all
national carriers. Verizon and AT&T unlimited plans are 50
percent more!
With Sprint Unlimited Freedom – starting on April 7 – new
customers get1:
- Unlimited Data, Talk and Text for
$50/month for the first line.
- Two lines for $40 month/line.
- Four lines for $30 month/line.
- That's only $30 per line for a family
of four. (Compared to…Verizon at $45/month per line for a family of
four! Save $720 in the first year with Sprint.)
- A fully featured unlimited plan that
includes HD streaming for video, music and gaming, and 10GB/month
per line of mobile hotspot data.
There’s no denying that the demand for unlimited has
skyrocketed. With more sophisticated smartphones, innovative apps
and an explosion in the popularity of social media, wireless
customers need – and want – unlimited more than ever. And with its
spectrum advantage and the capacity of its network, Sprint is best
positioned to handle customers’ needs in an unlimited world.
Sprint has more spectrum than any other carrier in the U.S. With
holdings of more than 160MHz of 2.5GHz spectrum in the top 100 U.S.
markets, Sprint has the right kind of high-band spectrum that is
built for data and very fast speeds. This is a tremendous
advantage, allowing Sprint to keep adding the capacity and speed
needed to meet customers’ increasing demand for data now and well
into the future. Perfect for unlimited.
“More than 90 percent of our customers are already choosing
Unlimited,” said Roger Solé, chief marketing officer. “During the
past few months, we’ve seen other national wireless carriers offer
unlimited plans, but their offers don’t match the value we provide.
Within the first year, Verizon’s and AT&T’s unlimited plans
will cost consumers at least 50 percent more!”
Sprint’s previous Unlimited promotion ends tonight, and the
company is retiring its well-known “50% off” and moving away from
its “Better Choice” metered plans.
“Sprint launched ‘50% off’ in 2015 as a bold offer to attract
customers, and it was extremely successful,” said Solé. “Since
then, Sprint has grown its customer base, improved its network, and
elevated its brand. We’re now taking the next step in our
transformation – simplifying the choice for customers by primarily
offering one plan: Unlimited.”
With this bold move, Sprint is making wireless pricing easier
for the consumer…and, as always, providing a compelling reason to
switch.
Harry Wang, senior research director-Parks Associates, applauds
the simplicity of Sprint’s Unlimited offer. “Sprint has been the
only mobile operator in the U.S. sticking to unlimited data plans
for customers all these years,” Wang said, “and the simplicity of
unlimited data plan negates individual service features, such as
data rollover or zero-rating video service. The return of unlimited
plans from all major U.S. mobile operators is good news for
consumers, and also reflects operators’ growing confidence in their
network."
Unlimited is also available to business customers, who can sign
up for an unlimited number of lines.
Go to sprint.com/unlimited, visit your local Sprint store, or
call 1-800-SPRINT-1 for more information.
About Sprint
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served 59.5 million
connections as of Dec. 31, 2016, and is widely recognized for
developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
1 Savings until 6/30/18; then $60/mo. for line 1, $40/mo. for
line 2 and $30/mo. lines 3-4. Includes unlimited talk, text and
data. Streams video at up to HD 1080p, music at up to 1.5Mbps,
gaming at up to 8Mbps. Data deprioritization during congestion.
Pricing shown with $5/month AutoPay discount applied within two
invoices. Taxes, surcharges and restrictions apply.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170406005420/en/
SprintKathleen Dunleavy,
424-270-0921kathleen.dunleavy@sprint.com
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