NEW YORK, March 30, 2017 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the performance marketing technology company, today
announced that Greg Archibald has
joined the company as Executive Vice President, Americas. The
appointment of Archibald, who brings over 20 years of experience in
omni-channel, digital and mobile platform development, will drive
continued demand for Criteo's portfolio of performance marketing
offerings. In his new role, Archibald will oversee the Americas
sales team responsible for all revenue operations inclusive of
strategic planning, budgeting and national sales execution. He will
report directly to Mollie Spilman,
Criteo's Chief Revenue Officer.
Archibald's expertise in multi-product sales will be core to the
Americas sales strategy, as Criteo continues to innovate and expand
its core business with an expanded portfolio. Recent new product
additions include Criteo Predictive Search and Criteo Sponsored
Products. The company also recently expanded its cross-device
capabilities via a large user graph to help eCommerce companies
optimize the shopper journey and added new Kinetic Design creative
capabilities to enhance its core performance marketing
platform.
"The landscape of our industry is constantly evolving, and to
ensure we remain the must-have engine powering our clients'
performance marketing needs, we've grown the product set aimed at
helping them achieve their sales, profitability and ROI goals,"
said Spilman. "Greg's track record of success in identifying,
implementing and expanding new revenue channels and relationships
makes him the perfect choice to lead this critical region for
Criteo."
"Not only does Criteo have standout products, a smart culture
and a proven track record of delivering results, but the company is
currently leading a revolution in performance marketing," said
Archibald. "I look forward to helping our brands and retailers take
advantage of the innovative solutions we are bringing to market
that enable truly personalized shopping experiences."
Archibald joins Criteo after four years serving as Chief Revenue
Officer for NinthDecimal, where he was instrumental in transforming
the Wi-Fi ad network into a true mobile location data player.
Before joining NinthDecimal, Archibald held senior-level strategic
revenue positions at Datalogix, Yahoo and Intuit. Prior to his
career in business, he served for nine years as a pilot in the U.S.
Navy. He also volunteers with the Navy SEAL Foundation, an
organization that provides assistance to active duty personnel,
their spouses and children, as well as to families who have lost a
loved one in training or combat.
About Criteo
Criteo (NASDAQ: CRTO) delivers
personalized performance marketing at an extensive scale. Measuring
return on post-click sales, Criteo makes ROI transparent and easy
to measure. Criteo has over 2,500 employees in more than 30 offices
across the Americas, EMEA and Asia-Pacific, serving over 14,000 advertisers
worldwide and with direct relationships with thousands of
publishers. For more information, please visit www.criteo.com.
Media Contact:
Kenya
Hayes
k.hayes@criteo.com
(703) 589-7595
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SOURCE Criteo S.A.