PLEASANTON, Calif.,
March 28, 2017 /PRNewswire/ --
Blackhawk Network—a pioneer of gift cards, payments tools and
rewards delivered via a robust and convenient network—today
announced a new identity for its incentives business: Hawk
Incentives. Hawk Incentives is intended to support long-term growth
strategies and to create efficiencies improving customer and
partner experiences. Additionally, the positioning aligns with
Blackhawk's retail and digital
consumer business structure called Hawk Commerce, which was
announced late last year.
"Hawk Incentives now encompasses our broad array of branded
value products and solutions that are used to incent actions in
consumers, employees and sales channel, through our enterprise, SMB
and reseller partners," said Teri
Llach, chief marketing officer, Blackhawk Network. "Hawk
Incentives joins our other main business, Hawk Commerce, which
offers branded value products and solutions direct to consumers
through our robust retail and digital partnerships. Together, Hawk
Incentives and Hawk Commerce reflect the strong assortment of
products and capabilities that Blackhawk offers today."
The Hawk Incentives business includes all solutions formerly
found as part of Blackhawk Engagement Solutions and Blackhawk B2B digital incentive teams.
Blackhawk Engagement Solutions was originally formed as a result of
Blackhawk's acquisitions of
incentives and rewards providers Parago, InteliSpend, CardLab and
Incentec Solutions. Hawk Incentives will also include Blackhawk's other incentive offerings.
"Hawk Incentives combines our digital B2B and incentive sales,
marketing and product teams to more effectively deliver market
leading incentive solutions," said Talbott
Roche, CEO and president, Blackhawk Network. "Building on
Blackhawk's success and momentum
in the incentives marketplace, we are focused on efficiently
delivering and cross selling a complete set of global solutions for
consumers, sales people, channel partners and employees."
About Blackhawk Network
Blackhawk Network Holdings,
Inc. (NASDAQ: HAWK) is a leading global stored value and payments
provider, which supports the program management and distribution of
gift cards, telecom products, and financial services products in
retail, digital and incentive channels. Blackhawk's digital platform enables the
management of stored value products, promotions, and loyalty
programs across a network of digital distribution partners
including retailers, financial service providers, and mobile
wallets. For more information, please visit
www.blackhawknetwork.com or product websites Cardpool, Gift Card
Lab, Gift Card Mall, GiftCards.com and OmniCard.
About Hawk Incentives
Hawk Incentives, a Blackhawk
Network business, delivers incentive programs that build
relationships with easy-to-use platforms, global rewards and
compelling program management. Our solutions include consumer,
sales, channel and employee incentive programs. With a focus on
access, ease, rewards and speed, we create a better incentive
experience that helps our clients increase their results without
increasing their investments. For more information, please visit
hawkincentives.com.
Hawk Incentives, headquartered in Lewisville, Texas, is a division of Blackhawk
Network.
CONTACT:
Courtney Brunkow
The Fletcher Group
Courtney@fletchergroupllc.com
303-717-9575
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SOURCE Blackhawk Network