TORRANCE, Calif., March 23, 2017 /PRNewswire/ -- Toyota Mirai
trailblazing customers care about the air – their vehicle emits
nothing but water vapor. Now, the fuel cell car's newest
campaign is blazing a trail with eco-billboard technology that will
help Californians breathe even easier.
The Toyota Mirai eco-billboard campaign, in coordination with
Clear Channel Outdoor Americas, will help clear the air from
April 3rd through
May
28th. Thirty-seven billboards in
Los Angeles and San Francisco will create 24,960 square feet
of pollution scrubbing surface and reverse the equivalent of 5,285
vehicles worth of nitrogen dioxide (NOx) emissions per month. NOx
is a key ingredient in acid rain and smog.
This "catalytic converter" of billboards uses a titanium dioxide
coated vinyl to purify the surrounding air. When oxygen reacts with
the energized titanium dioxide catalyst, NOx is converted to
nitrate and removed from the air. The light-activated,
smog-reducing billboards continue to purify the air as long as
light, humidity, airflow and the titanium dioxide coating are
present.
"Toyota consistently searches for new environmental technologies
across all operations. When Clear Channel Outdoor Americas
brought us the opportunity, we saw it as a perfect match," said
Mark Angelacos, advanced technology
general manager, Toyota Motor North America, Inc. "This new
campaign delivers Toyota Mirai's 'vehicle of change' message on a
medium that lives up to that promise."
PURETi Group, LLC, developed the titanium dioxide coating
technology used on the eco-billboards, and Clear Channel Outdoor
Americas has exclusive usage rights in the outdoor advertising
category.
"We are pleased to offer our environmentally-conscious clients,
like Toyota, an even more eco-friendly printed vinyl option for
their Out-of-Home (OOH) media campaigns," said Gene Leehan, executive vice president and senior
regional president, Clear Channel Outdoor Americas. "This campaign
marks a U.S. first for the use of this technology on OOH, and we
look forward to making it available to other like-minded
advertisers."
Toyota highlighted the eco-billboard campaign during the first
Environmental Media Association Impact Summit in Beverly Hills, Calif. A Mirai hydrogen
fuel cell vehicle, wrapped with the titanium dioxide coated vinyl,
purified the air as guests entered the event.
The Impact Summit is a two-day event dedicated to creating a
path to a better tomorrow. For more information, please visit
http://www.makeanimpact2017.com/
About Toyota
Toyota (NYSE:TM), creator of the Prius
and the Mirai fuel cell vehicle, is committed to advancing mobility
through our Toyota and Lexus brands. Over the past 60 years,
we've produced more than 30 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
44,000 people (more than 34,000 in the U.S.). Our 1,800 North
American dealerships (nearly 1,500 in the U.S.) sold almost 2.6
million cars and trucks (2.45 million in the U.S.) in 2016 – and
about 85 percent of all Toyota vehicles sold over the past 15 years
are still on the road today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
CONTACTS:
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Toyota
Communications
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Jana
Hartline
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jana.hartline@toyota.com
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(310)
779-0415
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Saatchi for
Toyota
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Rebecca
Chu
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rebecca.chu@saatchi.com
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(310)
214-6521
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Media
website:
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http://www.toyotanewsroom.com
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Public
websites:
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http://www.toyota.com
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http://www.lexus.com
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visit:http://www.prnewswire.com/news-releases/advertising-thats-more-than-hot-air-300428511.html
SOURCE Toyota