AIRPORT CITY, Israel,
March 17, 2017 /PRNewswire/
-- SodaStream International Ltd. (NASDAQ: SODA), the No. 1
sparkling water brand in the world, announced the launch of the
Aqua Fizz Sparkling Water Maker today at the 2017 International
Home + Housewares Show in Chicago.
The new brand is a US initiative and will be available at
retail starting June 2017.
Aqua Fizz provides consumers with a brand that is purely focused
on a premium sparkling water experience in a glass carafe. The
brand Aqua Fizz is designed to attract water seekers while the
SodaStream brand is designed to attract soda users who seek a smart
alternative to ready-to-drink soda beverages. In distinction, the
SodaStream brand provides a full range of flavor offerings in
addition to sparkling water in a reusable plastic bottle. The
launch of Aqua Fizz complements the SodaStream brand to create a
more complete brand portfolio, which better represents consumer
needs in the United States. That's
because, as recently reported, American's now consume nearly equal
amounts of sugary sodas and water.
Aqua Fizz was designed and developed to be a world leader in
premium sparkling water, seamlessly combining elegance and
functionality. Great for those who love to host, the machine allows
you to effortlessly carbonate and serve up fresh sparkling water in
a stylish glass carafe. The glass carafe system has already proven
to be among the most popular of all kitchen appliances sold in
Europe where SodaStream sold
nearly one million glass carafe machines in 2016. The Aqua
Fizz is an upgrade to the Crystal machine currently sold in
Europe.
The Aqua Fizz makes fresh sparkling water in seconds and
features an easy to clean stainless steel body and dishwasher-safe
glass bottles. At the touch of a button, users can
effortlessly carbonate tap water, without the use of electricity,
batteries or plumbing. The Aqua Fizz kit will be available from
premium retail outlets in the US and includes one 60-liter CO2
cartridge and two elegant glass carafes with fizz preserving caps.
Aqua Fizz is powered by the SodaStream CO2 carbonators which are
available at about 10,000 retail locations in the US.
"Americans now drink more water than soda and I'm delighted to
take water to the next level with the luxurious Aqua Fizz," said
Daniel Birnbaum, CEO SodaStream
International. "Consistent with our mission to revolutionize the
beverage industry, we're bringing a straightforward sparkling water
system with a beautiful glass carafe that any style-conscious
consumer would be proud to put on their dining table. This launch
marks an important milestone in our strategic shift toward
sparkling water and away from sweetened beverages."
The premium sparkling water maker, Aqua Fizz, retails at
$179 and will be rolling out to
retailers and www.sodastreamusa.com in June
2017.
About SodaStream
SodaStream is the No. 1 sparkling water brand in volume in the
world and the leading manufacturer and distributor of Sparkling
Water Makers. We enable consumers to easily transform ordinary tap
water into sparkling water and flavored sparkling water in seconds.
By making ordinary water fun and exciting to drink, SodaStream
helps consumers drink more water. Sparkling Water Makers offer a
highly differentiated and innovative solution to consumers of
bottled and canned carbonated soft drinks. The products promote
health and wellness, are environmentally friendly, cost effective,
and are customizable and fun to use. Products are available at more
than 80,000 retail stores across 45 countries. To learn more about
how SodaStream makes water exciting, follow SodaStream on Facebook,
Twitter, Pinterest, Instagram, YouTube, and visit
www.sodastream.com.
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SOURCE SodaStream International Ltd.