BOULDER, Colo., March 16, 2017 /PRNewswire/ -- Rudi's Organic
Bakery®, one of the country's largest organic bread brands, today
announced the launch of two new breads in partnership with
Community Grains, a company dedicated to improving supply chain
traceability through partnerships with local grain farmers.
Rudi's Organic Bakery® Whole Wheat Bread made with
Sacramento Valley Whole Grain Flour and Whole Wheat Bread
made with Hungry Hollow Whole Grain Flour will launch at Whole
Foods Markets nationwide in March
2017. The new breads allow consumers to trace the grain used
in each loaf back to the farm where it was grown.
Rudi's Organic Bakery® Whole Wheat Bread made with Sacramento
Valley Whole Grain Flour and Whole Wheat Bread made with
Hungry Hollow Whole Grain Flour are both baked with grains
grown in California by
sixth-generation farmer, Fritz
Durst, an award-winning pioneer in agricultural
conservation. Working directly with local farmers like Fritz, and
an innovative miller, Community Grains is involved in every step of
flour production, from sourcing seed and surveying its growth
through harvest, to preserving the grain's essential nutrients and
robust flavors with whole milling. Extensive grain
information can be found on the packaging of the new breads, with
additional sourcing details available on the Rudi's Organic Bakery®
website and the Community Grains website.
"Our partnership with Community Grains allows us to provide even
more insight for our consumers into how our breads are made," said
Leah Dunmore, Vice President,
Marketing, Better-For-You Pantry at The Hain Celestial Group, Inc.
"Our new Rudi's Organic Bakery® Whole Wheat Bread made with
Sacramento Valley Whole Grain Flour and Whole Wheat Bread
made with Hungry Hollow Whole Grain Flour are baked with
an eye to preserving nutrients and supporting local farmers and
grain processors with unique grains."
Community Grains ensures transparency along all points in its
supply chain. Each Identity Preserved product, including the
flour used in the new line of Rudi's Organic Bakery® bread, is
traceable from seed to table, helping consumers understand exactly
where their food comes from.
"Our mission has been to provide healthful, delicious
flour—sustainably farmed from nutrient rich soils and produced
using advanced technology mills—on a scale large enough and
efficient enough to find its way into leading grocery stores like
Whole Foods Market, rather than being in just boutique and niche
markets. We prize accessibility," said Community Grains
founder Bob Klein. "That Rudi's
Organic Bakery® feels strongly enough about these goals to join in
this unique partnership that speaks to their commitment to quality
and all things good. We are thrilled."
Rudi's Organic Bakery® Whole Wheat Bread made with Sacramento
Valley Whole Grain Flour (MSRP: $4.99) is made with hard red winter wheat grown
in the Sacramento Valley of California, and is packed with 21 grams of
whole grains per slice. Rudi's Organic Bakery® Whole Wheat
Bread made with Hungry Hollow Whole Grain Flour® (MSRP:
$4.99) is made with hard white spring
wheat grown in Capay, California
and offers 20 grams of whole grains per slice. As with all
Rudi's Organic Bakery® products, both breads are certified USDA
organic and use only simple, easy-to-pronounce ingredients like
organic cracked wheat, organic rolled oats and organic sunflower
oil, all without genetically modified organisms (GMOs).
To learn more about the new breads and partnership, visit:
rudisbakery.com/communitygrains..
About Rudi's Organic Bakery®
Rudi's Organic Bakery,
Inc., has been passionate about baking better breads for families
for more than 35 years. Founded and headquartered in Boulder, Colorado, Rudi's Organic Bakery®
brand offers a full line of nutritious and delicious, certified
organic breads and baked goods. Rudi's Organic Bakery® brand
is committed to baking breads using only the best organic
ingredients and no artificial additives, preservatives and GMOs. In
2010, Rudi's Organic Bakery® brand leveraged this heritage to
create Rudi's Gluten-Free Bakery™, a line of gluten-free breads and
baked goods made with wholesome ingredients. Rudi's Organic Bakery®
and Rudi's Gluten-Free Bakery™ products are available nationally at
natural foods stores and select mainstream supermarkets. For more
information, visit rudisbakery.com and
facebook.com/rudisorganicbakery.
About Community Grains
Founded in Oakland, California in 2010, Community Grains
produces whole grain pastas, flours, polentas and breads with the
larger goal of fostering regional grain economies. Committed
to whole milling in order to keep all the nutritional properties of
wheat intact, Community Grains is also a champion for transparency
within the grain industry. 100% traceable from seed to table,
Community Grains' Identity Preserved products are available online
and at select retail locations nationwide. By partnering with local
farmers, millers, bakers and chefs, Community Grains is fostering a
production cycle that favors transparency, flavor, and nutrition
over efficiency.
For more information, visit communitygrains.com/ and
facebook.com/CommunityGrains/.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe and India. Hain Celestial
participates in many natural categories with well-known brands that
include Celestial Seasonings®, Earth's Best®, Ella's Kitchen®,
Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®,
Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's
Organic Bakery®, Hain Pure Foods®, Spectrum®, Spectrum Essentials®,
Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The
Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®,
Kosher Valley®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent
Garden Soup Co.®, Johnson's Juice Co.®, Farmhouse Fare®,
Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®,
Danival®, Happy®, Joya®, Natumi®, GG UniqueFiber®, Tilda®, JASON®,
Avalon Organics®, Alba Botanica®, Live Clean® and Queen
Helene®. Hain Celestial has been providing A Healthier Way of
Life™ since 1993. For more information, visit
www.hain.com
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SOURCE The Hain Celestial Group, Inc.