PLANO, Texas, March 16, 2017 /PRNewswire/ --
Epsilon®, an Alliance Data (NYSE: ADS) company, today
announced it has signed a new agreement with Harvest Hill Beverage
Company to provide experiential event services for Juicy Juice
Splashers® and its title sponsorship of the KIDZ
BOP "Best Time Ever" national tour.
The iconic Juicy Juice brand was purchased by Stamford, CT-based Harvest Hill Beverage
Company, from Nestlé USA, Inc. in
2014. The company's Juicy Juice Splashers® pouch
brand extension is a lower sugar* juice drink, containing no
artificial sweeteners, colors or high fructose corn syrup,
addressing parents' concerns about sugar without compromising on
flavors kids love. Juicy Juice products are distributed to a
blue-chip customer base that includes leading grocery retailers,
wholesalers, supercenters and food service distributors.
Under the terms of the new agreement, Epsilon will lead
activation of the Juicy Juice Splashers® brand
through the title sponsorship of KIDZ BOP's 2017 "Best Time Ever"
national tour. The tour is headlined by the newest group of KIDZ
BOP Kids, named Billboard Magazine's "#1 Kids' Artist" in the U.S.
for the past seven consecutive years, and will feature brand-new
songs and choreography. Juicy Juice
Splashers® will have extensive branding
throughout the tour, including media, sampling, promotion and
consumer activation, which Epsilon will manage. Additionally,
Epsilon will oversee the amplification of the title sponsorship
across channels.
"We were seeking an agile, responsive and innovative agency to
partner with us on experiential marketing for the KIDZ BOP
sponsorship, and we found that with Epsilon," said Ilene Bergenfeld, chief marketing officer at
Harvest Hill Beverage Company. "Epsilon's experience in the event
activation space will bring Juicy Juice
Splashers® to life for a new audience."
"The beverage category is an exciting, fast-paced and highly
competitive category, where you can't rest on your laurels if you
want to maintain shelf space and consumer attention," said
Bryan Kennedy, chief executive
officer, Epsilon/Conversant. "Juicy Juice is a tried-and-true
iconic brand making significant efforts to engage consumers. We're
honored that they selected Epsilon to manage experiential marketing
across this nationwide activation. We are confident that our
strategic approach will drive emotional, lasting connections with
consumers from the concert hall to the store aisle."
*Juicy Juice Splashers® contains 10 grams compared to
the leading juice at 21grams of sugar.
About Harvest Hill Beverage Company
Harvest Hill Beverage Company, based in Stamford, CT, was
formed by Brynwood Partners VII L.P. in June 2014 to acquire
the iconic Juicy Juice brand from Nestlé USA, Inc. Juicy Juice
is the largest 100% juice brand in the U.S. focused on the kids
segment. Harvest Hill currently markets Juicy Juice products
in single-serve and multi-serve formats. In March 2015,
Harvest Hill acquired American Beverage Corporation from Wessanen,
a publicly-traded food and beverage company based in
Holland. With the ABC acquisition, Harvest Hill added the Hug
juice brand and Daily's Cocktails brand. The company's brands
are distributed to a blue-chip customer base that includes leading
grocery retailers, wholesalers, supercenters and foodservice
distributors. Additionally, Daily's products are sold through
foodservice distributors to bars and restaurants. The company
continues to grow both organically and through strategic add-on
acquisitions. For more information on Harvest Hill, please
visit www.harvesthill.com.
About Epsilon
Epsilon® is an all-encompassing global marketing innovator.
We provide unrivaled data intelligence and customer
insights, world-class technology including loyalty, email and CRM
platforms and data-driven creative, activation and execution.
Epsilon's digital media arm, Conversant, is a leader in
personalized digital advertising and insights through its
proprietary technology and trove of consumer marketing data,
delivering digital marketing with unprecedented scale,
accuracy and reach through personalized media programs and through
CJ Affiliate, one of the world's largest affiliate marketing
networks. Together, we bring personalized
marketing to consumers across offline and online channels, at
moments of interest, that help drive business growth for brands.
Recognized by Ad Age as the #1 World's Largest CRM/Direct
Marketing Network, #1 Largest U.S. Agency from All Disciplines and
#1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000
associates in 70 offices worldwide. Epsilon is
an Alliance Data company. For more information,
visit www.epsilon.com and follow us on
Twitter @EpsilonMktg.
About Alliance Data
Alliance Data® (NYSE: ADS) is a leading global
provider of data-driven marketing and loyalty solutions serving
large, consumer-based industries. The Company creates and deploys
customized solutions, enhancing the critical customer marketing
experience; the result is measurably changing consumer behavior
while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create
and increase customer loyalty through solutions that engage
millions of customers each day across multiple touch points using
traditional, digital, mobile and emerging technologies. An S&P
500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three
businesses that together employ more than 16,000 associates at
approximately 100 locations worldwide.
Alliance Data's card services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, a
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and in Netherlands-based
BrandLoyalty, a global provider of tailor-made loyalty programs for
grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Forward Looking Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Forward-looking
statements give our expectations or forecasts of future events and
can generally be identified by the use of words such as "believe,"
"expect," "anticipate," "estimate," "intend," "project," "plan,"
"likely," "may," "should" or other words or phrases of similar
import. Similarly, statements that describe our business strategy,
outlook, objectives, plans, intentions or goals also are
forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact:
|
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Alliance
Data
Tiffany Louder –
Investor Relations Alliance Data 214.494.3048 tiffany.louder@alliancedata.com
Shelley Whiddon –
Media 214.494.3811 shelley.whiddon@alliancedata.com
|
Epsilon
Britta Petersen –
Media 773-796-5434 britta.petersen@epsilon.com
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SOURCE Alliance Data Systems Corporation