Columbia Threadneedle Investments Launches New Global Advertising Campaign
March 06 2017 - 8:30AM
Business Wire
Columbia Threadneedle Investments today launched a new global
advertising campaign created to highlight the benefits of its
consistent and collaborative approach to investing. The campaign
features print and digital ads that will run across North America,
Europe and Asia-Pacific and promote its belief in consistency to
drive investment success.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170306005679/en/
Columbia Threadneedle Investments
Launches New Global Advertising Campaign (Graphic: Columbia
Threadneedle Investments)
“These ads position Columbia Threadneedle as a champion of
consistency and a source of dependable investment solutions,” said
Rupert Pybus, global head of brand and marketing. “We want
investors to know our story and understand how they can benefit
from our repeatable processes.”
The campaign uses aspirational imagery that shows consistency in
nature, combined with messaging that reinforces Columbia
Threadneedle’s ability to deliver consistent, dependable solutions
for its clients. A second phase of the campaign will focus on the
regional investment solutions in key markets that best demonstrate
their consistent approach.
“Through this campaign we are demonstrating to clients that our
focus is on the best outcomes for them,” said Leslie Walstrom, head
of U.S. Marketing. “The client is at the center of all that we do
and this is captured in our brand promise: Your success. Our
priority.”
Beginning March 6, print and digital advertising will appear in
Barron’s, Financial Times and The Wall Street Journal. The ads were
created with McCann Detroit.
About Columbia Threadneedle Investments:Columbia
Threadneedle Investments is a leading global asset management group
that provides a broad range of investment strategies and solutions
for individual, institutional and corporate clients around the
world.
With more than 2,000 people, including over 450 investment
professionals based in North America, Europe and Asia, we manage
$454 billion1 of assets across developed and emerging market
equities, fixed income, asset allocation solutions and
alternatives.
Columbia Threadneedle Investments is the global asset management
group of Ameriprise Financial, Inc. (NYSE: AMP)
For more information, please visit
https://www.columbiathreadneedleus.com/. Follow us on Twitter
@CTInvest_US.
1 As of December 31, 2016. Includes all assets managed by
entities in the Columbia and Threadneedle group of companies.
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version on businesswire.com: http://www.businesswire.com/news/home/20170306005679/en/
For Columbia Threadneedle Investments:Ryan Lund,
612-671-3459ryan.s.lund@ampf.comorCarlos Melville,
617-897-9384carlos.melville@ampf.com
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