Skechers Performance Hosts Over 60 Runners
from Around the Globe to Experience the Iconic “Stadium to the Sea”
Course
Skechers Performance™, a division of SKECHERS USA, Inc.
(NYSE:SKX), returns as the title sponsor of the Los Angeles
Marathon with new activations and a footwear and apparel collection
that encapsulates the city. This year, Skechers Performance
launched Road to Los Angeles—a global marketing initiative that
offered Skechers international partners the opportunity to partake
in the marathon with a VIP experience. The response was fantastic.
In total, Skechers Performance will host over 60 runners from 35
countries to race the iconic “Stadium to the Sea” course.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170301005651/en/
The limited edition Skechers GOmeb Razor.
Part of the official 2017 Skechers Performance Los Angeles Marathon
footwear collection. (Photo: Business Wire)
Road to Los Angeles was created in order to further global
awareness of the Skechers Performance Los Angeles Marathon and
bring brand-awareness to consumers in Skechers’ international
markets. The team includes seasoned athletes such as: Kavita
Tungar, who holds the current 10K national record in India; first
time marathoners Sophie Geoffrion and Chloe Rochette from Canada
who own a health and wellness company called Happy Fitness; as well
as media personalities and icons including Zarelda Goh, Editor of
Shape magazine in Singapore; Gerald Anderson, actor, producer and
triathlete from the Philippines and Chan Kwok Keung, who is known
for popularizing trail running in Hong Kong and has taught over
3,000 students in the past 20 years - free of charge. Skechers
Performance is capturing the runners’ journeys as they train for
the marathon on SkechersGOrunLA.com and via each runners’ social
channels using the hashtag, #GORUNLA.
“Our inaugural title sponsorship of the 2016 Los Angeles
Marathon was extremely successful, and this year, we wanted to
build on our record-setting international growth by creating an
experience for as many international partners as possible,” said
Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance.
“As a global brand, the Road to Los Angeles campaign is bringing
together not only the Skechers international community, but also
the running community, with one remarkable race experience here in
Los Angeles. Watching people from all different walks of life and
various running experience levels train for the marathon has been
exciting—they really have embraced the DNA of the Skechers
Performance brand.”
Furthermore, Skechers Performance will debut the official race
merchandise—including the limited edition footwear and apparel—on
Skechers.com on March 1, 2017. The Los Angeles collection consists
of top styles from the spring 2017 footwear line including the
award-winning Skechers GOmeb Razor, the Skechers GOrun Ride 6, and
the Skechers GOrun Forza 2.
Skechers Performance is also launching an additional style in a
very limited release, which will only be available at the Skechers
Performance official race merchandise booth – the GOrun Forza 2 OMG
model. This style has a bold “Los Angeles” graphic across the shoe
from heel to toe.
Finally, Skechers Performance will have an expanded official
race apparel collection including technical run shorts, leggings
and tops, as well as casual tee shirts and run accessories
including run belts, hats and water bottles. All Skechers
Performance official race merchandise will be available at the
Skechers Performance Los Angeles Marathon Expo, which is open to
the public at the Los Angeles Convention Center March 17th and 18th
2017. Limited edition items will also be available for purchase
online at Skechers.com and at select Skechers retail stores.
To follow the Skechers Performance Los Angeles Marathon runners
and read more about their journey visit SkechersGOrunLA.com.
To learn more about Skechers Performance visit GOSkechers.com
and follow us on Facebook (facebook.com/SkechersPerformance),
Twitter (twitter.com/skechersGO) and Instagram
(instagram.com/SkechersPerformance).
For more information and/or images please contact Jolene Abbott
at 310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States and over 160 countries and
territories worldwide via department and specialty stores, more
than 2,012 SKECHERS Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages
its international business through a network of global
distributors, joint venture partners in Asia and the Middle East,
and wholly-owned subsidiaries in Canada, Japan, throughout Europe
and Latin America. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion and opening of new stores, and advertising
and marketing initiatives. Forward-looking statements can be
identified by the use of forward-looking language such as
“believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,”
“may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; entry into the highly competitive
performance footwear market; sustaining, managing and forecasting
costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation
of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various
market factors described above; sales levels during the spring,
back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual
report on Form 10-K for the year ended December 31, 2016. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
About Conqur Endurance
Group
Conqur Endurance Group, a subsidiary of McCourt LP, creates
world-class experiences that ignite passion in athletes and connect
communities through the transformative power of sport. The Skechers
Performance Los Angeles Marathon is among the largest marathons in
the country with more than 25,000 participants, thousands of
volunteers and hundreds of thousands of spectators. The “Stadium to
the Sea” course, starting at Dodger Stadium and finishing near the
Santa Monica Pier, is one of the most scenic in the world, taking
runners on a tour of Los Angeles past every major landmark. In
addition to the marquee event, Conqur Endurance Group produces the
Santa Monica Classic 5K/10K, the LA BIG 5K and recently added the
Pasadena Half Marathon & 5K at the Rose Bowl, with the
inaugural event slated for January 22, 2017. For more information,
please visit www.goconqur.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170301005651/en/
SKECHERS USA, Inc.Jolene Abbott, 310-318-3100
x4839jolenea@skechers.com
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