SEATTLE, March 1, 2017 /PRNewswire/ -- That new baby
smell, happy cuddles, and being a new parent brings so much joy
after a new baby comes home. However, the first few months of
motherhood, coined as the "fourth trimester," can also prove
challenging since finding the right styles for a new mom's
ever-changing figure can be difficult to navigate. Today, zulily,
the online retailer obsessed with bringing moms special finds every
day, launches a month-long limited-edition Fourth Trimester Closet
Concierge to help new moms navigate their wardrobes during
pregnancy and after they've welcomed their new baby.
The Fourth Trimester Closet Concierge provides a personalized
service to help new moms navigate their biggest style hurdles to
help them look and feel great during this time of transition.
Throughout the month of March, new moms can connect with zulily's
maternity team of experts aka Baby-Friendly Fashion Squad (BFFs) by
messaging zulily directly in Facebook Messenger using the #BFFs
hashtag or by visiting the zulily Facebook page for more details.
zulily's BFFs will respond to moms through Facebook Messenger
Monday through Friday from 7:00 p.m.
– 8:00p.m. EST.
The zulily experts will answer some of the most popular fourth
trimester questions and launch curated collections of clothing to
help new moms solve a variety of style-related questions, ranging
from what to wear during nursing to the most flattering silhouettes
for any woman's body type. The team will also suggest maternity and
fourth trimester apparel styles unique to each mom as well as offer
advice to help moms discover new boutique and beloved brands and
products. Based on the most common crowd-sourced questions, zulily
will create a curated Pinterest board offering additional solutions
for new moms at the end of each week. zulily always offers a fresh
selection of maternity and fourth trimester fashions that can be
shopped anytime on the maternity page.
"Our maternity team at zulily saw the need to provide a special
service to new moms who can be overwhelmed and strapped for time.
We wanted to provide a special service for these women to help them
navigate those first several months and look and feel their best,"
said Robin Otto, zulily maternity
expert and merchandising manager. "Our styles are as unique as the
new mothers we dress and our maternity experts have a wealth of
apparel expertise to help new moms achieve stylish ensembles that
will make them all shine."
The zulily team of experts share fourth trimester fashion tips
below and the full list can be found here:
- Streamlined silhouettes - It's common to want to hide behind
bulky clothing when a body is changing after a baby is born. Avoid
chunky fabric, big prints, and super shiny styles as these can give
the illusion of a bulkier frame. Instead, stick to solids and dark
colored tops and dresses.
- Functional nursing apparel (if needed) – Make sure to select
products that are easy to care for and comfortable to wear. For
moms who chose to nurse or pump, aim to have a few staple bra
options during this time, as your bust size will most-likely
fluctuate. Surplice tops, nursing tanks and tops are great options
since these garments make it easier to breastfeed in public or pump
while you're back in your busy routine.
- Shapewear – Consider investing in compression garments such as
tank tops, seamless camisoles and leggings since these streamline
your figure. For example, the Belly Bandit (a top selling item on
zulily) helps support a post-baby belly, waist and hips, allowing
moms to feel confident as they work at their own pace to get back
into their pre-pregnancy clothing.
- Adjustable apparel styles – Look for styles such as wrap
dresses and tops, which are closet essentials, and flattering for
most body types. As a new mom's body continues to change, these
garments can easily be adjusted.
For the month of March, head to Facebook.com/zulily to take
advantage of the Fourth Trimester Closet Concierge and discover
great fashion finds by visiting zulily.com.
About zulily, llc
zulily (http://www.zulily.com) is a retailer obsessed with
bringing customers special finds at incredible prices every day.
zulily features an ever-changing, always delightful collection of
clothing, home décor, toys, gifts and more––for the whole family.
Unique products from up-and-coming brands are featured alongside
favorites from top brands, giving customers something new to
discover each morning. zulily was launched in 2010 and is
headquartered in Seattle with
offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned
subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since
October 2015.
CONTACT: zulily, llc
Andrea Conrad, 206.724-0500 x. 4805
(Media)
aconrad@zulily.com
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SOURCE zulily, llc