NEW YORK, Feb. 21, 2017 /PRNewswire/ -- Mattel, Inc.
(NASDAQ:MAT), the leading global childhood development and play
company, was recognized at the Toy Industry Association's Toy of
the Year (TOTY) Awards ceremony, winning the Toy of The Year Award
in the Action Figure category for its DC Super Hero Girls™ Action
Figure Assortment, based on votes from toy retailers, media, TIA
members and consumers.
"In partnership with Warner Bros. Consumer Products,
it's an honor to be recognized by our peers and the Toy
Industry Association," said Lori
Pantel, Senior Vice President & General Manager of
Girls' Brands at Mattel. "The DC Super Hero Girls Action
Figures have broken boundaries and inspire girls to be strong,
brand and powerful."
"We're so proud of DC Super Hero Girls and, in partnership with
Mattel, we've been able to bring the first-ever action figures to
girls and kids to expand their universe of imagination and play,"
says Pam Lifford, President, Warner
Bros. Consumer Products. "We're thrilled to see our groundbreaking
franchise continue to break barriers and gain recognition for its
mission and empowerment for girls and fans around the world."
The Toy Industry Association T.O.T.Y Awards are given to
products for being the most outstanding, unique and creative toy
introductions from the past year.
- Action Figure of the Year went to DC Super Hero Girls™
Action Figure Assortment.
To inspire girls to push
boundaries and reach their potential, Warner Bros Consumer
Products, DC Entertainment and Mattel paired up to create a line of
teenage-aged DC comic book-inspired female Super Heroes designed to
'Save the Day' with this groundbreaking line. The line is not only
filling a need in the marketplace by creating Super Hero characters
for girls, but, are also leading by delivering product via a
variety of categories – including first ever action figures – an
exciting category to enter in the girls space.
Nominated products cover all aspects of the industry. The TOTY
ballot was overseen by the TOTY nominations committee, which is
comprised of major retailers, TIA board members, toy trade
journalists and academics.
About Mattel
Mattel is a creations company that
inspires the wonder of childhood. Our mission is to be the
recognized leader in play, learning and development worldwide.
Mattel's portfolio of global consumer brands includes American
Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and
Thomas & Friends®, among many others. Mattel also creates a
wealth of lines and products made in collaboration with leading
entertainment and technology companies. With a global workforce of
approximately 31,000 people, Mattel operates in 40 countries and
territories and sells products in more than 150 nations. Visit us
online at www.mattel.com.
About Warner Bros. Consumer Products
Warner Bros.
Consumer Products, a Warner Bros. Entertainment Company, is one of
the leading licensing and retail merchandising organizations in the
world.
CONTACTS:
Mattel
Candice Jacobson
Candice.Jacobson@Mattel.com
310-252-4619
Warner Bros. Consumer Products
Janice Aguilar-Herrero
Janice.Aguilar-Herrero@WarnerBros.com
818-954-3821
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SOURCE Mattel, Inc.