El Pollo Loco Pays Homage to Legendary Grill Master Pedro Lopez
February 09 2017 - 9:00AM
El Pollo Loco (Nasdaq:LOCO), the nation's leading fire-grilled
chicken chain, today announced the launch of a new television
advertisement which honors longstanding Grill Master Pedro Lopez as
part of its “Road to Authenticity” campaign. The advertisement
showcases a local Los Angeles hero, shining a spotlight on a unique
and significant element of the El Pollo Loco brand – its skilled
Grill Masters.A photo accompanying this announcement is available
at
http://www.globenewswire.com/NewsRoom/AttachmentNg/9dcda4c5-c372-4189-99d8-34d850b06278
“When I first joined El Pollo Loco, I was astounded by the many
Grill Masters that have been with the company for more than 20
years - it’s truly a testament to the art of grilling a product
that is differentiated and handcrafted with care,” said Steve
Sather, Chief Executive Officer at El Pollo Loco. “Our Grill
Masters are local heroes and it’s exciting to introduce to the
public one of the many Grill Masters that make our brand so
special.”
Pedro Lopez has served as a Grill Master since 1985 and
continues to craft authentic, citrus-marinated, fire-grilled
chicken at the original El Pollo Loco on Alvarado Street in Echo
Park. The advertisement celebrates Mr. Lopez’s history with the
brand, highlighting how he has mastered the shared language of open
flame and grilled chicken, allowing each guest he serves to enjoy
the best flavors that El Pollo Loco has to offer.
“Pedro Lopez is deeply engrained in the history of our brand and
reflects the spirit and authenticity of El Pollo Loco,” added Ed
Valle, Chief Marketing Officer at El Pollo Loco. “He has dedicated
32 years to serving the guests of the Alvarado Street restaurant
and we’re thrilled to honor him with this advertisement.”
The video is the second spot in the brand’s “Road to
Authenticity” campaign, which launched earlier this year as a
tribute to El Pollo Loco’s Los Angeles roots and iconic brand
story. El Pollo Loco’s new “Road to Authenticity” spot featuring
Pedro Lopez can be viewed here.
About El Pollo Loco:El Pollo Loco (Nasdaq:LOCO)
is the nation's leading fire-grilled chicken restaurant chain
renowned for its masterfully citrus-marinated, fire-grilled chicken
and handcrafted entrees using fresh ingredients inspired by Mexican
recipes. With more than 460 company-owned and franchised
restaurants in Arizona, California, Nevada, Texas and Utah, El
Pollo Loco is expanding its presence in key markets through a
combination of company and existing and new franchisee development.
Visit us on our website at ElPolloLoco.com.
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Media Contact:
Christine Beggan, ICR
LOCO@icrinc.com
203-682-8329
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