Joe Montana is Back on the Field for SKECHERS
February 02 2017 - 9:00AM
Business Wire
The Hall of Fame Quarterback Returns for His
Latest Men’s Footwear Campaign
SKECHERS USA, Inc. (NYSE:SKX) announced that the Company has
re-signed Hall of Fame quarterback and longtime collaborator Joe
Montana to rejoin SKECHERS’ all-star line-up. Montana will appear
in a worldwide, multi-tiered TV, print and digital campaign for the
Company’s men’s footwear through 2018.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170202005378/en/
Joe Montana is back in SKECHERS Sport
(Photo: Business Wire)
“Joe Montana is one of America’s most beloved football legends –
and he was the first to promote our Relaxed Fit footwear collection
in 2012,” said Michael Greenberg, president of SKECHERS. “We’re
thrilled to have Joe back to support our casual and athletic
collections designed with comfort that has become legendary in its
own right to millions of fans over the years.”
“With SKECHERS, you know you’re going to get comfort and
reliability,” said Joe Montana. “When I first appeared in their
Relaxed Fit ads, I was impressed by the comfort of the shoes – and
I love their Air-Cooled Memory Foam insoles. Now that there are so
many styles, SKECHERS has turned this into a lifestyle people love.
It’s great to back the comfortable men’s footwear collections in
the company of individuals like Howie Long and Sugar Ray
Leonard.”
Previous SKECHERS men’s campaigns have featured iconic drummer
Ringo Starr and sports stars Joe Namath, Ronnie Lott, Tommy
Lasorda, Mark Cuban, Karl Malone, Kareem Abdul-Jabbar, Rick Fox and
Wayne Gretzky.
In recent years, the range of SKECHERS men’s footwear has
expanded to include a wide array of trend-right casual and sport
styles, and innovations such as SKECHERS Air-Cooled Memory Foam for
long-lasting comfort. Styles from the SKECHERS men’s collection are
available in SKECHERS retail stores as well as department stores
and footwear retailers around the globe.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 160 countries and territories worldwide via department and
specialty stores, more than 1,710 SKECHERS Company-owned and
third-party retail stores, and the Company’s e-commerce websites.
The Company manages its international business through a network of
global distributors, joint venture partners in Asia and the Middle
East, and wholly-owned subsidiaries in Canada, Japan, throughout
Europe and Latin America. For more information, please visit
skechers.com and follow us on Facebook (facebook.com/SKECHERS) and
Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion and opening of new stores, the completion
of the expansion and upgrade of the Company’s European Distribution
Center, and advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward-looking language
such as “believe,” “anticipate,” “expect,” “estimate,” “intend,”
“plan,” “project,” “will be,” “will continue,” “will result,”
“could,” “may,” “might,” or any variations of such words with
similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; entry into the highly competitive
performance footwear market; sustaining, managing and forecasting
costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation
of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various
market factors described above; sales levels during the spring,
back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual
report on Form 10-K for the year ended December 31, 2015 and its
quarterly report on Form 10-Q for the three months ended September
30, 2016. The risks included here are not exhaustive. The Company
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and the companies cannot predict
all such risk factors, nor can the companies assess the impact of
all such risk factors on their respective businesses or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20170202005378/en/
SKECHERS USA, Inc.Jennifer Clay, 310.937.1326
Skechers USA (NYSE:SKX)
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