Walgreens Boots Alliance, Inc. (Nasdaq: WBA) has partnered with
WPP (Nasdaq: WPPGY) and selected a team of WPP agencies to operate
and develop multiple marketing and communications channels for its
retail and wholesale businesses as well as its health and beauty
product brands.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170131006372/en/
Sir Martin Sorrell, Chief Executive WPP,
Ornella Barra, Co-Chief Operating Officer, Walgreens Boots
Alliance, Inc. and Stefano Pessina, Executive Vice Chairman and
Chief Executive of Walgreens Boots Alliance, Inc. announce global
marketing and communications partnership. (Photo: Business
Wire)
‘Team WBA’, the bespoke WPP team, will provide services
including traditional and digital advertising, media investment
management, promotion & relationship marketing, public affairs,
media relations and communications for the enterprise, realizing
significant benefits globally.
Hub office locations for ‘Team WBA’ will be created by WPP in
Chicago, London and New York to support Walgreens Boots Alliance
and businesses including Walgreens, Boots and Alliance Healthcare
businesses.
WPP is the world’s largest communications services group with
billings of US$73 billion and revenues of US$19 billion. The
company employs 200,000 people (including associates and
investments) in over 3,000 offices across 113 countries.
Stefano Pessina, Executive Vice Chairman and Chief Executive
Officer, Walgreens Boots Alliance, commented: “We are very pleased
to confirm this new partnership with WPP and the creation of Team
WBA. We have grown rapidly, so too have our marketing and
communications needs, and this multi dimensional model and new way
of working will better support our vision for the company and
future growth plans. This more integrated way of working will help
us to strengthen brand recognition, while unlocking potential
synergies, creating increased efficiencies and helping streamline
our activities globally.”
Sir Martin Sorrell, Chief Executive, WPP, said: “We look forward
to partnering with Walgreens Boots Alliance to help further enhance
what are already iconic brands in the health and wellbeing
category. Team WBA will be a custom solution that draws together
the talent and resources from across WPP to develop effective
communications that will differentiate WBA and drive results.”
The decision culminates a thorough review process which began in
early 2016.
Notes to editors:
About Walgreens Boots Alliance
Walgreens Boots Alliance (Nasdaq: WBA) is the first global
pharmacy-led, health and wellbeing enterprise.
The company was created through the combination of Walgreens and
Alliance Boots in December 2014, bringing together two leading
companies with iconic brands, complementary geographic footprints,
shared values and a heritage of trusted health care services
through pharmaceutical wholesaling and community pharmacy care,
dating back more than 100 years.
Walgreens Boots Alliance is the largest retail pharmacy, health
and daily living destination across the USA and Europe. Walgreens
Boots Alliance and the companies in which it has equity method
investments together have a presence in more than 25* countries and
employ more than 400,000* people. The company is a global leader in
pharmacy-led, health and wellbeing retail and, together with the
companies in which it has equity method investments, has over
13,200* stores in 11* countries as well as one of the largest
global pharmaceutical wholesale and distribution networks, with
over 390* distribution centers delivering to more than 230,000**
pharmacies, doctors, health centers and hospitals each year in more
than 20* countries. In addition, Walgreens Boots Alliance is one of
the world’s largest purchasers of prescription drugs and many other
health and wellbeing products.
The company’s portfolio of retail and business brands includes
Walgreens, Duane Reade, Boots and Alliance Healthcare, as well as
increasingly global health and beauty product brands, such as No7,
Botanics, Liz Earle and Soap & Glory. More company information
is available at www.walgreensbootsalliance.com.
* As of 31 August 2016, using publicly available information for
AmerisourceBergen.
** For 12 months ending 31 August 2016, using publicly available
information for AmerisourceBergen.
About WPP
WPP is the world’s largest communications services group with
billings of US$73 billion and revenues of US$19 billion. Through
its operating companies, the Group provides a comprehensive range
of advertising and marketing services including advertising &
media investment management; data investment management; public
relations & public affairs; branding & identity; healthcare
communications; direct, digital, promotion & relationship
marketing and specialist communications. The company employs over
200,000 people (including associates and investments) in over 3,000
offices across 113 countries. For more information,
visit www.wpp.com.
WPP was named Holding Company of the Year at the 2016 Cannes
Lions International Festival of Creativity for the sixth year
running. WPP was also named, for the fifth consecutive year, the
World's Most Effective Holding Company in the 2016 Effie
Effectiveness Index, which recognizes the effectiveness of
marketing communications. In 2016 WPP was recognised by Warc 100 as
the World’s Top Holding Company (second year running).
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