NEW YORK, Jan. 23, 2017 /PRNewswire/ -- McCann has
been named for the second consecutive year to the Advertising Age
Agency A-List "honoring the best work and brightest ideas in
advertising and marketing." The agency, which was recognized for
"another year of delivering exciting ideas," rose to the No. 2
ranking in today's newly released 2017 report.
"The creative and business recognition we received today is a
tribute to the ongoing commitment of our teams around the world to
helping our clients grow their brands through a deep strategic
focus on brand ideas, continuous innovation, and effective
creativity," said Harris Diamond,
Chairman and CEO of McCann Worldgroup.
In naming McCann to what the publication said is "one of the
most prestigious honors in advertising," Ad Age cited the agency's
creative work, brand ideas, and communications integration in the
"modern media environment." The magazine said, "As new clients come
in, work for existing clients stays fresh. It also often appears in
unexpected arenas and every platform presents an opportunity to
express a brand idea."
Separately, McCann Worldgroup today was also ranked by The Midas
Report as the No. 1 network in the world and its client Mastercard
was ranked for the third year in a row as the No. 1 brand in the
world. The annual Midas Awards salute the World's Best Financial
Advertising and Marketing Communications. In addition to Midas's
network and brand rankings, FP7 Dubai//McCann, McCann New York, and
McCann London were ranked
respectively as the No. 1, No. 2 and No. 4 best individual
financial marketing agencies in the world.
The 2017 A-List report also named McCann New York to the
"Creativity Innovators" list, which recognizes those agencies that
"delivered the most innovative, head-turning ideas of the past
year." Additionally, McCann Worldgroup's Momentum Worldwide and
Weber Shandwick communications companies both were selected among
the A-List "Standouts."
The honors announced today follow McCann Worldgroup's continuing
creative achievements throughout 2016, including having the
single-most awarded campaign at the Cannes Lions Festival with both
the McCann U.S. and U.K. agencies ranking No. 1 in their respective
countries; being named "Network of the Year" globally both at
the London International Awards and Cresta show, in Europe at the Golden Drum Awards, and in
Latin America at the three FIAP,
El Ojo and El Sol regional awards; FP7 Dubai// McCann's recognition by the EFFIEs as
the No. 1 most effective agency in the world; McCann Health's being
named "Network of the Year" both at the 2016 Cannes Lions
Health Festival and at the Global Awards; and Momentum and Weber
Shandwick also receiving agency of the year honors.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a
leading global marketing services company with 24,000 employees in
more than 100 countries, comprising McCann
Erickson (advertising), MRM//McCann (digital
marketing/relationship management), Momentum Worldwide (total brand
experience), McCann Health (professional/dtc communications), CRAFT
(global adaptation and production), UM (media management), Weber
Shandwick (public relations), FutureBrand (consulting/design),
ChaseDesign (shopper marketing) and PMK-BNC
(entertainment/brand/popular culture)
About the Advertising Age Agency A-List
The Advertising Age Agency A-List has been celebrating the best
agencies in the advertising and marketing business since the
mid-1970s. AdAge editors make their selections based on elements
including creativity, financial performance, innovation and the
ability to build clients' businesses. The franchise expanded in
recent years to honor a broader range of shops and reflect
changes in the marketing and media business.
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SOURCE McCann Worldgroup