Papa Murphy’s Launches First National Television Advertising Campaign
January 19 2017 - 7:00AM
Papa Murphy’s Holdings, Inc. (NASDAQ:FRSH) today announced the
launch of the brand’s first national advertising campaign, “Papa
Murphy’s Law”, to accelerate the Company’s growth as a national
brand. Launching on January 23, 2017, the campaign will run for
three weeks.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/0881b27a-42c5-43d6-9747-8a32c66a6d74
The campaign draws inspiration from Papa
Murphy’s core target audience of families. Using humor to highlight
the mayhem of modern parenthood, the campaign features familiar
depictions of life with children. In contrast to the parenthood of
perfection idealized before social media, moms and dads will
connect with the featured stories of survival. The Murphy’s Law
adage states that anything that can go wrong, will go wrong. Many
moms and dads have experienced those moments of tension and now
relish in sharing them with other parents that have inevitably
experienced the same chaos.
“'Papa Murphy’s Law' shows that if you give your
family real, fresh ingredients without the burden of prep or
cleanup, you can avoid the chaos…at least when it comes to dinner,”
said Brandon Solano, Chief Marketing Officer at Papa Murphy’s. “We
are excited to share our unique approach to pizza and superior
product quality with families across the country.”
Papa Murphy’s is also highlighting recent menu
enhancements with this national advertising. Extensive consumer
research was conducted in late 2016 to update recipes for current
consumer tastes. The new recipes feature the following (on large
pizzas):
- Chicken Bacon Artichoke: 50 percent more
bacon
- Herb Chicken Mediterranean: 33 percent more
chicken raised without antibiotics
- Papa’s All Meat: 33 percent more sausage and
43 percent more Canadian bacon
- 5-Meat Stuffed: 33 percent more sausage, 50
percent more bacon and 43 percent more Canadian bacon
The first national advertising commercial will feature the new
recipe of Papa’s All Meat with scratch-made dough, red sauce,
Canadian bacon, salami, pepperoni, Italian sausage, and ground
beef.
“We
have achieved a loyal following by giving our customers
high-quality meal options with easy, bake-at-home convenience, and
now our customers will love the taste of our pizzas even more,”
said Papa Murphy’s Chair of the Board and Interim Chief Executive
Officer, Jean Birch. “I’m excited to extend our first-ever national
television as an invitation for everyone to come in and try these
new and improved pizzas.”
To find a Papa Murphy’s location nearest you,
please visit www.papamurphys.com. To connect through Facebook,
visit www.facebook.com/papamurphyspizza.
About Papa Murphy’s
Papa Murphy's Holdings, Inc. (NASDAQ:FRSH) is a
franchisor and operator of the largest Take 'n' Bake pizza brand in
the United States, selling fresh, hand-crafted pizzas ready for
customers to bake at home. The company was founded in 1981 and
currently operates more than 1,575 franchised and corporate-owned
fresh pizza stores in 38 States, Canada and United Arab Emirates.
Papa Murphy's core purpose is to bring all families together
through food people love with a goal to create fun, convenient and
fulfilling family dinners. In addition to scratch-made pizzas, the
company offers a growing menu of grab 'n' go items, including
salads, sides and desserts. Order online today at
www.papamurphys.com.
The photo is also available via AP
PhotoExpress.
Media Contact:
Christine Beggan, ICR
papamurphys@icrinc.com
203-682-8329
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