LITTLE ROCK, Ark., Jan. 17, 2017 /PRNewswire/
-- Acxiom® (Nasdaq: ACXM), the data foundation for
the world's best marketers, today announced it has entered into a
strategic partnership with Verve™, the industry leader in
location-powered mobile marketing. This partnership unites leaders
in mobile advertising and offline data accuracy to allow agencies
and marketers to reach consumers with greater precision, insight,
and location-informed relevance across mobile devices.
"We are pleased to deepen our relationship with Verve, an
organization that shares our approach to maintaining the highest
levels of data precision and accuracy," said Anne Doherty, senior vice president of sales,
Acxiom's Audience Solutions division. "This partnership underscores
our commitment to provide our clients with an ever-expanding
network of partners through which they can activate first- and
third-party data and extrapolate powerful insights. By leveraging
two best-in-class partners, Acxiom and Verve clients will be able
to build more robust mobile strategies that delight consumers and
drive business outcomes."
The partnership will further empower both Acxiom and Verve to
continuously reach mobile consumers with greater levels of
precision and accuracy, creating mobile experiences that are
contextually relevant and encourage true consumer engagement
— all to the benefit of brands and advertisers.
This level of partnership is one of only three such integrations
at Acxiom. Verve will be added to Acxiom's publisher partner
ecosystem, allowing Acxiom clients to integrate Verve's proprietary
location intelligence and premium app publisher network into
campaigns. And, Verve clients will be able to make location-mobile
media investments on the Verve platform using Acxiom third-party
data optimized by Acxiom's AbiliTec® identity resolution
technology. AbiliTec helps better resolve variations of customer
identity over time by unifying online and offline data from
disparate sources.
"We are thrilled to work with Acxiom on a deeper level and
access their world-class data to help our clients execute mobile
campaigns based on location intelligence and imaginative creative
experiences," said Tom Kenney,
president and chief executive officer at Verve. "This partnership
will elevate advertisers' location-powered mobile strategies,
amplifying their ability to drive sales by reaching mobile
consumers in innovative new ways."
About Verve
Verve is a location-powered mobile marketing platform that
connects advertisers with consumers to deliver successful business
outcomes. The company's proprietary location intelligence, patented
technology, premium inventory, and analytics capabilities empower
marketers to identify, reach and engage consumers with compelling
advertising experiences.
Headquartered in New York City, Verve has offices
in San Diego, Washington, D.C., Chicago, San
Francisco, Los Angeles, Denver, Detroit,
London, Eastern Europe, India, and Southeast
Asia.
For more information, please visit www.vervemobile.com.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and the ethical use of data for more than 45
years, Acxiom helps thousands of clients and partners
around the globe work together to create a world where all
marketing is relevant. For more information about Acxiom,
visit Acxiom.com.
Media Contacts
Acxiom
Sherry Hamilton, 501-252-6029
Corporate Communications
sherry.hamilton@acxiom.com
GACXM
Verve
Daniella Harkins,
Verve
Marketing
daniella.harkins@vervemobile.com
215-301-3471
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/acxiom-and-verve-enter-into-advanced-partnership-300391640.html
SOURCE Acxiom