BEAVERTON, Ore. and
NEW YORK, Jan. 11, 2017 /PRNewswire/ -- NRF Booth
#4402 – At this year's National Retail Federation (NRF) "Big
Show," Digimarc Corporation (NASDAQ: DMRC) is highlighting its
expanding universe of retail solutions, all of which are built on
the Intuitive Computing Platform™ (ICP), a suite of
technologies helping retailers improve front-of-store efficiency,
promote omni-channel sales, improve shelf program compliance, and
enhance loss prevention efforts. Digimarc will be showcasing
numerous demonstrations of its growing partner ecosystem and the
integration of Digimarc technology into every stage of the value
chain. The 2017 NRF show is being held at the Javits Center in
New York City, January 15-17.
Booth demonstrations will highlight Digimarc's partnerships with
leading scanning and machine vision systems, enabled variable
measure devices, and major product packaging print partners.
Enhanced packages of retail customers, such as Wegmans Food Markets
and New Seasons Market, will be on display. Visitors can
participate in a friendly scanning competition, with a real-time
leaderboard and daily prizes for the fastest scan.
Demonstrations of Digimarc technology will be featured in the
Digimarc Booth #4402 and in several partner exhibits at the show
including:
- Improving Product Identification for Retailers with GS1
US: Digimarc and GS1 US have a broad collaboration to help the
industries served by GS1 US to make effective use of Digimarc
Barcode.
- Serialization and Track and Trace Solutions featuring Link
Technology from HP Inc. (Booth 2543): Serialization and track
and trace solutions for counterfeit deterrence and brand
protection.
- Variable-Weight Solutions from Bizerba (Booth 3783):
Many grocery purchases involve variable-weight items, such as deli
meats and seafood. Bizerba, a leading manufacturer of retail
scales, slicers and weigh-price labeling equipment for grocery,
will demonstrate variable-weight product labels enhanced with
Digimarc Barcode.
- Efficient Inventory Management featuring Bossa Nova: The
Bossa Nova robot will be at the Digimarc Booth demonstrating its
ability to accurately monitor on-shelf inventory with Digimarc
Barcode.
- Direct Store Delivery featuring Scandit: Scandit
provides rapidly deployable mobile data capture solutions for
retailers that now include the capability to read Digimarc
Barcodes. Digimarc is working with Scandit on their Flow Platform
to build enterprise mobile apps for barcode scanning.
- Interactive Price Checking & Consumer Engagement with
Aila Technologies (Booth 1236): Aila is a maker of barcode
scanning hardware for use on Apple mobile devices. Aila utilizes
Digimarc's mobile SDK and will demonstrate their Interactive
Scanning Kiosk in the Digimarc booth.
- Enhanced Packaging: Digimarc Barcode-enhanced product
packaging from brands such as Wegmans, New Seasons, Perrigo,
Kimberly Clark Depends, GI Joe's Coffee, Allerpet and Plastipak
will be on display.
- Front-of-Store Efficiency Featuring Retail Scanner
Solutions: Leading original equipment manufacturers (OEM) will
have demonstrations of the latest in-counter and handheld scanners
including:
- Datalogic (Booth 3827): Datalogic was the first
manufacturer to implement and deploy Digimarc Barcode, and will
showcase the latest in retail scanners, industrial mobile
computers, and handheld scanners.
- NCR (Booth 3405): NCR helped pioneer the first barcode
scanners in 1974, and will feature new offerings at NRF that
support 1D, 2D, mobile barcodes, and Digimarc Barcode.
- Honeywell (Booth 3163): Honeywell will feature its
latest Xenon™ 1902 handheld scanners including Digimarc Barcode
scanning capabilities to help retailers improve cashier safety and
checkout times.
- Zebra (Booth 1603): Zebra offers fully-integrated
solutions, including Digimarc-enabled in-counter and handheld
devices, that significantly reduce checkout time by increasing the
average number of items scanned per minute.
- Consumer Engagement featuring Shazam: The Digimarc
platform provides unprecedented consumer engagement via
smartphones. One of the world's foremost discovery applications for
smartphones, Shazam has integrated Digimarc Discover software to
create "Visual Shazam" as part of its Shazam for Brands solution -
turning what customers see into opportunities to explore, engage
and purchase products with their smartphones. Examples of Shazam's
visual activations by leading brands will be showcased in the
Digimarc booth.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC),
based in Beaverton, Oregon, is the
inventor of the Digimarc Discover® software featuring the
imperceptible Digimarc Barcodes for automatically
identifying and interacting with virtually any media. The platform
enables industrial scanners, smartphones, tablets and other
computer interfaces to reliably, efficiently and economically
identify traditional barcoded items, along with many other media
objects. Digimarc Barcodes are imperceptible to people and do all
that visible barcodes do, but perform better. These remarkable
capabilities have allowed Digimarc and its business partners to
supply a wide range of patented consumer engagement, media
management and security solutions across multiple consumer and
government industry sectors. Digimarc owns an
extensive intellectual property portfolio, with patents in
digital watermarking, content identification and management, media
object discovery, and intuitive computing more generally. For more
information and the latest news, please
visit www.digimarc.com and follow on Twitter
at @Digimarc.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/digimarcs-end-to-end-retail-solutions-drive-greater-efficiency-and-engagement-300389165.html
SOURCE Digimarc Corporation