CANTON, Mass., Jan. 3, 2017 /PRNewswire/ -- Dunkin' Donuts,
America's all-day, everyday stop for coffee and baked goods,
announced today that New Orleans Saints Quarterback Drew Brees, in partnership with existing
franchisee Vik Patel, has signed an
agreement to develop up to 69 new Dunkin' Donuts restaurants in
New Orleans, Baton Rouge, Shreveport, Monroe and Alexandria, Louisiana over the coming
years. The first location under the new partnership is
planned to open in 2017, and the group will also co-own five
existing Dunkin' Donuts restaurants in Louisiana.
Bourbon Street Donuts, LLC is led by Vik
Patel, the CEO of Tampa-based Purple Square Management Co. Patel
has been a Dunkin' Donuts franchisee for 10 years and currently
operates 46 restaurants in Alabama, Florida and Louisiana. Purple Square also has plans to
open additional units in 2017. New Orleans Saints Super Bowl
champion and MVP Drew Brees and former New York Giants offensive
lineman and current FOX Sports broadcaster David Diehl are also partners at Bourbon Street
Donuts, LLC.
"As Dunkin' Donuts franchisees we are committed to growing the
brand in Louisiana and playing an
important role in the daily lives of people who live, work and
visit here," said Vik Patel, CEO at
Bourbon Street Donuts, LLC. "Drew has proven his commitment to
New Orleans – both on and off the
field – and we couldn't ask for a better partner to help expand
Dunkin' Donuts' presence in Louisiana. We're excited to open our first few
restaurants under this partnership next year, and developing even
more restaurants over the long-term."
Currently, there are a dozen Dunkin' Donuts restaurants located
throughout Louisiana, and the
company is continuing to grow the brand throughout the Southeast.
As part of this growth, Dunkin' Donuts is recruiting franchisees in
Arkansas, eastern Texas and Mississippi. To help fuel
growth, special development incentives are available, which include
reduced royalty fees for three years and up to $5,000 in local store marketing support for
timely openings.* In an effort to keep the brand fresh and
competitive, Dunkin' Donuts offers flexible concepts for any
real estate format including free-standing restaurants, end caps,
in-line sites, gas and convenience, travel plazas, universities, as
well as other retail environments.
"Dunkin' Donuts' growth in the Southeast would not be possible
without our existing franchisees like Vik
Patel who continue to demonstrate their high confidence in
our business model, our word-class support team, and the unit
economics of the business," said Grant
Benson, CFE, vice president of global franchising and
business development, Dunkin' Brands. "Additionally, we are excited
to welcome NFL great Drew Brees to
our system, and we look forward to working with Bourbon Street
Donuts to bring great products and exceptional guest service to our
loyal guests throughout Louisiana."
Dunkin' Donuts offerings include hot coffee, iced coffee, cold
brew coffee, flavored coffees, lattes, macchiato, espresso,
cappuccino, Dunkin' Donuts K-Cup® pods, Coolatta® frozen drinks,
donuts, muffins, bagels, breakfast and bakery sandwiches, and a
DDSMART® menu featuring better-for-you items.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com. Like us on Facebook
(www.facebook.com/DunkinDonuts) and follow us on Twitter
(www.twitter.com/DunkinDonuts).
*Details available in the Dunkin' Donuts Franchise Disclosure
Document
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts
is America's favorite all-day, everyday stop for coffee and baked
goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned the No. 1 ranking for
customer loyalty in the coffee category by Brand Keys for 10 years running. The company has
more than 12,000 restaurants in 45 countries worldwide. Based in
Canton, Mass., Dunkin' Donuts is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of
companies. For more information,
visit www.DunkinDonuts.com.
CONTACT:
Rachel Tabacnic
Fish Consulting
954-893-9150
rtabacnic@fish-consulting.com
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SOURCE Dunkin' Donuts