PITTSBURGH, Dec. 20, 2016
/PRNewswire/ -- Leading vitamin and supplements brand GNC
Holdings, Inc. (NYSE: GNC) announced today that, for the first time
in the company's history, it will advertise in the Super Bowl,
scheduled for February 5, 2017. The
commercial, along with associated placements and promotions, will
coincide with the upcoming relaunch of the brand as One New GNC.
The company will close all U.S. corporate stores on December 28 and reopen December 29 as One New GNC, with a dramatically
improved customer experience and a new business model built around
consumer preferences.
"The decision to make the substantial investment in Super Bowl
advertising and promotions reflects our commitment to raise
awareness of the One New GNC and invite consumers back into our
stores. Done right, a Super Bowl advertising strategy, and
the subsequent campaign that follows with the investment, has the
power to drive significant interest in the brand, encourage trial
and do it much, much more quickly than we could with a traditional
advertising plan," said Bob Moran,
GNC's interim CEO.
"The Super Bowl strategy will build awareness of GNC as a
partner in the healthy lifestyle journey of Americans, whether they
are looking to maximize their sports performance and fitness,
maintain a healthy weight or achieve and sustain general wellness,"
said Jeffrey R. Hennion, Executive
Vice President, Chief Marketing & e-Commerce Officer for GNC.
"While the One New GNC is backed by robust marketing aimed at our
core consumer, our detailed analysis shows that, as we
fundamentally shift our business model and our offering, the Super
Bowl can deliver an attractive return on investment."
Full details of the GNC ad and its supporting initiatives have
not yet been disclosed. Visit GNC.com for more information about
GNC and its product line. Follow the brand on Facebook, Twitter and
Instagram
About GNC Holdings Inc.
GNC Holdings, Inc.
(NYSE: GNC) - Headquartered in Pittsburgh, PA - is a
leading global specialty health, wellness and performance
retailer.
GNC connects customers to their best selves by offering a
premium assortment of health, wellness and performance products,
including protein, performance supplements, weight management
supplements, vitamins, herbs and greens, wellness supplements,
health and beauty, food and drink and other general merchandise.
This assortment features proprietary GNC - including Mega
Men®, Ultra Mega®, Total LeanTM, Pro Performance®, Pro Performance®
AMP, Beyond Raw®, GNC Puredge®, GNC GenetixHD®, Herbal Plus® - and
nationally recognized third-party brands.
GNC's diversified, multi-channel business model generates
revenue from product sales through company-owned retail stores,
domestic and international franchise activities, third-party
contract manufacturing, e-commerce and corporate partnerships. As
of September 30, 2016, GNC had more than 9,000
locations, of which more than 6,700 retail locations are
in the United States (including 2,347 Rite
Aid franchise store-within-a-store locations) and franchise
operations in approximately 50 countries.
Media contacts:
Edelman: Marla
Saret, 312-233-1320
Marla.Saret@edelman.com
Edelman: Patrick Skertich,
312-233-1353
Patrick.Skertich@edelman.com
Investor contact:
GNC: Amy
Greene, 412-288-4744
Amy-Greene@gnc-hq.com
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visit:http://www.prnewswire.com/news-releases/gnc-makes-play-in-big-game-with-first-super-bowl-ad-300381896.html
SOURCE GNC Holdings, Inc.