Brightstar Builds Omni-channel Fulfillment Platform with Manhattan Associates
December 19 2016 - 1:00PM
Brightstar, the world’s leading mobile services company for
managing devices and accessories across the wireless ecosystem, has
invested in Manhattan Associates, Inc.’s (NASDAQ:MANH)
Warehouse Management Solution (WMS) to facilitate a service
transition to an omni-channel fulfillment model and to boost supply
chain performance for its Australian customers.
“Supply chains must respond according to the needs of customers
and deliver that individual level of service they have come to
expect. We’re providing businesses with a platform that’s designed
to deliver competitive advantage, and driving customer satisfaction
through a world-class distribution capability and customized
fulfillment options,” said Mariela Millington, CIO of Brightstar
APAC.
Running on Brightstar’s cloud infrastructure, the Manhattan
technology allows businesses to monitor and evaluate supply chain
performance in real-time, contributing to better decision-making
and enabling a perpetual cycle of operational improvement that
benefits the bottom line. The technology will also enable
Australian businesses to get closer to their customers and enhance
the buyer’s brand experience. Decision-makers will be able to take
a deep dive into transactional data, and acquire new insights into
customer behaviour and purchasing trends across their business.
Raghav Sibal, managing director Australia and New Zealand at
Manhattan Associates, commented, “With Manhattan’s omni-channel
fulfillment platform, Brightstar will transform the wireless mobile
ecosystem by accelerating speed to market for consumers and
allowing the world’s top operators and retailers to turn their
mobile supply chain into a competitive advantage. We’re honored to
be selected by Brightstar and excited to play such a key role in
delivering the next phase of innovation and services that improves
how wireless companies reach consumers.”
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About BrightstarBrightstar, a
subsidiary of SoftBank Group Corp., is a leading provider of B2B
services to mobile manufacturers, operators, retailers, and
enterprises. With more than 50,000 customers in about 100 countries
across six continents, Brightstar is firmly positioned at the
centre of the wireless ecosystem®. Brightstar touches almost every
aspect of a mobile device somewhere in its lifecycle, by providing
innovative services that can be seamlessly integrated across
customer mobile value chains. Brightstar reported global net
revenues of approximately $12.1 billion in 2015. For more
information, please visit www.Brightstar.com.
About Manhattan AssociatesManhattan Associates
makes commerce-ready supply chains that bring all points of
commerce together so you’re ready to sell and ready to execute.
Across the store, through your network or from your fulfillment
center, we design, build and deliver market-leading solutions that
support both top-line growth and bottom-line profitability. By
converging front-end sales with back-end supply chain execution,
our software, platform technology and unmatched experience help our
customers get commerce ready—and ready to reap the rewards of the
omni-channel marketplace. For more information, please visit
www.manh.com.au.
Contact:
Corinne Nolte
Mulberry Marketing Communications
Tel: +61 3 9023 9110
cnolte@mulberrymc.com
Daniel Osborne
Manhattan Associates
Tel: +61 (0) 2 9454 5438
dosborne@manh.com
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