UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 

 

 

 

 

 

 

 

FORM 12b-25

SEC FILE NUMBER

000-52838

 

NOTIFICATION OF LATE FILING

 

 

(Check   one):

X

Form 10-K 

 

Form 20-F 

 

Form 11-K 

 

Form 10-Q 

 

Form 10-D 

 

Form N-SAR 

 

Form N-CSR

 

 

For Period Ended:

August 31, 2016

 

 

 

 

 

Transition Report on Form 10-K

 

 

 

 

 

Transition Report on Form 20-F

 

 

 

 

 

Transition Report on Form 11-K

 

 

 

 

 

Transition Report on Form 10-Q

 

 

 

 

 

Transition Report on Form N-SAR

 

 

 

 

For the Transition Period Ended:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Read Instructions (on back page) Before Preparing Form. Please Print or Type.

Nothing in this form shall be construed to imply that the Commission has verified any information contained herein.

 

If the notification relates to a portion of the filing checked above, identify the Item(s) to which the notification relates:

 

 

PART I — REGISTRANT INFORMATION

 

Digital Brand Media & Marketing, Inc.

Full Name of Registrant

 

 

Former Name if Applicable

 

747 Third Avenue

Address of Principal Executive Office (Street and Number)

 

New York, NY 10017

City, State and Zip Code

 



PART II — RULES 12b-25(b) AND (c)

 

If the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule 12b-25(b), the following should be completed. (Check box if appropriate)

 

 

 

 

 

(a)

The reason described in reasonable detail in Part III of this form could not be eliminated without unreasonable effort or expense;

 

(b)

The subject annual report, semi-annual report, transition report on Form 10-K, Form 20-F, Form 11-K, Form N-SAR or Form N-CSR, or portion thereof, will be filed on or before the fifteenth calendar day following the prescribed due date; or the subject

quarterly report or transition report on Form 10-Q or subject distribution report on Form 10-D,or portion thereof, will be filed on or before the fifth calendar day following the prescribed due date; and

X

 

 

(c)

The accountant’s statement or other exhibit required by Rule 12b-25(c) has been attached if applicable.

 

PART III — NARRATIVE

 

State below in reasonable detail the reasons why Forms 10-K, 20-F, 11-K, 10-Q, 10-D, N-SAR, N-CSR, or the transition report or portion thereof, could not be filed within the prescribed time period. (Attach extra Sheets if Needed)

 

Registrant's limited resources prevent it from allocating timely resources to the completion of its financial statements without unreasonable effort or expense. The Company intends to file the outstanding reports as a priority, as soon as possible.

 

PART IV — OTHER INFORMATION

 

(1)

Name and telephone number of person to contact in regard to this notification

 

 

Linda Perry

 

646

 

722-2706

 

(Name)

 

(Area Code)

 

(Telephone Number)

 

(2)

Have all other periodic reports required under Section 13 or 15(d) of the Securities Exchange Act of 1934 or Section 30 of the Investment Company Act of 1940 during the preceding 12 months or for such shorter period that the registrant was required to file such report(s) been filed? If answer is no, identify report(s).  

Yes 

X

No 

 

 

 


 

 

(3)

Is it anticipated that any significant change in results of operations from the corresponding period for the last fiscal year will be reflected by the earnings statements to be included in the subject report or portion thereof?

Yes 

 

No 

X

 

 

 

If so, attach an explanation of the anticipated change, both narratively and quantitatively, and, if appropriate, state the reasons why a reasonable estimate of the results cannot be made.

 

 

 

 

 

 

 

 

 

 

 

 

 

Digital Brand Media & Marketing, Inc.

(Name of Registrant as Specified in Charter)

 

has caused this notification to be signed on its behalf by the undersigned hereunto duly authorized.

 

Date:

December 16, 2016

 

By:

/s/ Linda Perry

 

 

 

 

Linda Perry, Executive Director

 





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