NEW YORK, Dec. 12, 2016 /PRNewswire/ -- Footaction, a
national retailer of apparel and footwear lifestyle brands,
announced the latest installment of its digital docuseries titled,
"Footaction Free Flow: Cuffing Confessions" teaching men how to
revamp their winter "cuffing season" style with celebrity couple
and style icons Iman Shumpert and
Teyana Taylor. The video debuted
today on the brand's YouTube channel.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7981152-footaction-free-flow-cuffing-season
Footaction intersects style and music, and knows the various
dilemmas that the changing seasons can present, so the brand
brought its concept of the "Cuffing Confessional" to life at NY's
premier winter concert event, Hot 97's "Hot for the Holidays." The
third installment of Footaction's video docuseries follows host,
Nessa Diab of Hot 97 and MTV's
Girl Code, as select concertgoers were offered the
opportunity to share their embarrassing cuffing season mishaps in a
videotaped confessional booth. Unbeknownst to the confessors,
Shumpert and Taylor secretly watch the stories and select three
lucky guys to receive a Footaction style makeover at the
concert.
"We're excited to share these amusing cuffing season stories
from everyday guys to show that winter relationships aren't always
so easy," said Ken Side, vice
president, general manager for Footaction. "To bring 'Cuffing
Confessions' to life, Footaction developed a custom, interactive
confessional booth decked out with the latest head-to-toe styles to
upgrade our consumers' winter styles."
"Footaction Free Flow: Cuffing Confessions" finds the three
lucky concert goers being whisked away to a Footaction, where
Shumpert and Taylor surprise the guys as style consultants for the
hottest looks of the season. The celebrity couple also dishes their
own humorous cuffing season stories, and how they like to style
their winter wardrobe. Courtesy of Footaction, each guy receives a
"Cuffing Kit" to ensure that their style is always fresh, whether
on a date, in the studio or at a game.
"Footaction really knew how to throw these guys for a loop and
surprise them in a funny and unique way," said Def Jam/Good Music
songstress, Teyana Taylor. "My
husband Iman and I had such a blast talking with the guys, sharing
our own testimonials and mishaps, and giving them style makeovers
to make sure they were dressed fresh for the season – whether
they're at their job or having a night out with friends."
Additional celebrity cameos include New York artists Fat Joe and Remy Ma, who share their own cuffing season
stories in the Footaction confessional booth.
Footaction is inviting consumers to share their cuffing season
confessionals via the hashtag #CuffingConfessions, and watch the
full video, available here: http://bit.ly/2hm4or3
ABOUT FOOTACTION:
Footaction is part of Foot Locker, Inc. (NYSE: FL), a specialty
athletic retailer that operates approximately 3,400 stores in 23
countries in North America,
Europe, Australia, and New Zealand. Through its
Footaction, Foot Locker, Lady Foot
Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners
Point, and Sidestep retail stores, as well as its
direct-to-customer channels, including footaction.com,
footlocker.com, Eastbay.com and SIX02.com, the Company is a leading
provider of athletic footwear and apparel.
Additional information may be found at footaction.com |
Instagram: @footaction | Twitter: @footaction |
YouTube: youtube.com/Footaction |
Facebook: facebook.com/footaction. #OWNIT
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/celebrity-couple-iman-shumpert-and-teyana-taylor-team-up-with-footaction-to-capture-testimonials-and-style-dos--donts-for-cuffing-season-300376685.html
SOURCE Foot Locker, Inc.