NEW YORK and DES MOINES, Iowa, Dec.
12, 2016 /PRNewswire/ -- Meredith Corporation
(NYSE:MDP; www.meredith.com), the nation's
leading media and marketing company serving more than 100 million
unduplicated American women and nearly three out of four U.S.
Millennial women, today unveiled a new logo for Better Homes
& Gardens, its flagship lifestyle, home and food
brand.
The new Better Homes & Gardens logo and identity
system will be unveiled with the January
2017 issue featuring actress, singer and dancer Julianne Hough on the cover. It will be
available on newsstands starting December
20. The new identity system will also begin appearing on
Meredith's digital and social platforms shortly thereafter.
According to Stephen Bohlinger,
VP and Group Publisher, the new identity system reflects the
explosive growth of Better Homes & Gardens on multiple
platforms including:
- America's leading lifestyle magazine with a 7.6 million
circulation and 40 million readers;
- The brand's digital platform, BHG.com, which reaches over 12
million consumers monthly;
- Mobile and social platforms which include 1 million Pinterest
followers, 3 million Facebook likes, 300,000 Instagram followers,
150,000 Twitter followers and 5 million mobile app downloads;
and
- A broad and expanded array of licensed home décor, kitchen,
bath and other products at Walmart.
The new logo and identity system now includes an ampersand,
reflecting the evolution of the brand since its last update in
1965. The new logo also uses a distinctive custom bold serif
typeface that places equal balance and weight on its
components. It was created in consultation with Lippincott,
one of the nation's premier brand identity companies, who also
created the new Meredith Corporation logo and identity system in
2009.
"We believe this new logo is fresh, modern and adaptable," says
Stephen Orr, Editor-in-Chief,
Better Homes & Gardens. "We wanted to create an identity
system that can connect all Better Homes & Gardens
platforms and extensions and one better suited for multiple uses,
particularly in today's rapidly changing digital environment."
Orr notes that by creating a consistent, cohesive brand identity
that is recognizable in print, online and in-market, readers,
friends and fans will be better connected to Better Homes &
Gardens as a whole, driving an even greater awareness and
affinity for the brand.
For additional information please visit, http://www.bhg.com/
ABOUT BETTER HOMES & GARDENS
Better Homes & Gardens serves, connects and inspires readers
who infuse color and creativity into each aspect of their lives.
Reaching 40 million readers a month via the most trusted print
magazine, the brand also extends across a robust website, multiple
social platforms, tablet editions, mobile apps, broadcast programs
and licensed products. Better Homes & Gardens fuels our
readers' passions to live a more colorful life through stunning
visuals, a balance of substance and surface, and a blend of
expert and reader ideas. Better Homes & Gardens is published 12
times a year by Meredith Corporation, with a rate base of 7.6
million.
Additional information may be found at www.bhg.com | Facebook:
facebook.com/mybhg | Twitter: twitter.com/bhg | Pinterest:
pinterest.com/bhg/ | Instagram:
instagram.com/betterhomesandgardens.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com)
has been committed to service journalism for 115 years. Today,
Meredith uses multiple distribution platforms – including broadcast
television, print, digital, mobile and video – to provide consumers
with content they desire and to deliver the messages of its
advertising and marketing partners.
Meredith's National Media Group reaches more than 100 million
unduplicated women every month, including nearly 75 percent of U.S.
Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenthood and health through well-known
brands such as Better Homes and Gardens, Allrecipes,
Parents, Shape and EatingWell. Meredith
also features robust brand licensing activities, including more
than 3,000 SKUs of branded products at 4,000 Walmart stores across
the U.S. and at walmart.com. Meredith Xcelerated Marketing is
an award-winning, strategic and creative agency that provides fully
integrated marketing solutions for many of the world's top brands,
including Kraft, TGIFriday's and NBC Universal.
Meredith's Local Media Group includes 17 owned or operated
television stations reaching 11 percent of U.S.
households. Meredith's portfolio is concentrated in large,
fast-growing markets, with seven stations in the nation's Top 25 –
including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce nearly 700 hours of
local news and entertainment content each week, and operate leading
local digital destinations.
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SOURCE Meredith Corporation