RESTON, Va., Dec. 6, 2016 /PRNewswire/ -- comScore
(NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce
spending from desktop computers for the first 34 days of the
November-December 2016 holiday
season. For the holiday season-to-date, $38.0 billion has been spent online, marking a
12-percent increase versus the corresponding days last year.
Cyber Week, the week beginning with Cyber Monday, posted strong
growth online, raking in $11.0
billion in desktop spending for an increase of 13 percent
compared to the same week last year. This marked the first time
ever that a full Monday through Sunday week boasted the
accomplishment of having all seven days surpass a billion dollars
in spending, while both Cyber Monday and the Tuesday following it
eclipsed $2 billion in desktop sales.
These seven days continued an even longer stretch beginning on
Thanksgiving of eleven consecutive
billion-dollar desktop spending days, marking the longest streak of
days reaching that milestone in history. Also noteworthy is that
sales growth has picked up significantly since Thanksgiving, with online spending on desktop up
a strong 14-percent year-over-year, compared to an increase of 11
percent for the period of November that preceded Thanksgiving.
2016 Holiday
Season To Date vs. Corresponding Days* in 2015
Non-Travel
(Retail) E-Commerce Spending
Excludes Auctions
and Large Corporate Purchases
Total U.S. – Home
& Work Desktop Computers
Source: comScore,
Inc.
|
|
Millions
($)
|
2015
|
2016
|
Percent
Change
|
Season to Date (Nov.
1-Dec. 4, 2016)
|
$33,872
|
$37,986
|
12%
|
Pre-Thanksgiving
(Nov. 1-23, 2016)
|
$19,206
|
$21,263
|
11%
|
Thanksgiving thru
Cyber Week (Nov. 24-Dec. 4)
|
$14,665
|
$16,723
|
14%
|
Thanksgiving Day
(Nov. 24)
|
$1,096
|
$1,287
|
17%
|
Black Friday (Nov.
25)
|
$1,656
|
$1,970
|
19%
|
Holiday Weekend (Nov.
26-27)
|
$2,169
|
$2,486
|
15%
|
Cyber Monday (Nov.
28)
|
$2,280
|
$2,671
|
17%
|
Thanksgiving thru
Cyber Monday
|
$7,201
|
$8,414
|
17%
|
Cyber Week (Nov.
28-Dec. 4)
|
$9,745
|
$10,980
|
13%
|
Cyber Week
Mon-Fri (Nov. 28-Dec. 2)
|
$7,815
|
$8,802
|
13%
|
Cyber Weekend
(Dec. 3-4)
|
$1,929
|
$2,178
|
13%
|
*Corresponding
days based on corresponding shopping days (November 3 thru December
6, 2015)
|
"Online holiday commerce continues to perform very well through
the week following Cyber Monday. We're seeing billion-dollar
shopping days become the new norm, with eleven consecutive days
eclipsing that milestone on desktop – a trend we expect to continue
through the current week and beyond," said comScore CEO
Gian Fulgoni.
Mobile Drives Total Digital Spending Growth Over 20 Percent
for Key Holiday Shopping Days
Recently compiled mobile commerce data for key shopping days
highlights the channel's increasing importance in driving digital
commerce. Mobile buying on smartphones and tablets accounted for
$597 million of spending on
Thanksgiving (up 26 percent
year-over-year), $797 million on
Black Friday (up 41 percent) and more than $1 billion on Cyber Monday (up 29 percent). The
success of mobile drove total digital spending growth to surpass 20
percent on all three days, while Cyber Monday 2016 solidified
itself as the largest spending day on record with an astounding
$3.7 billion in total digital
commerce.
Key Shopping Days
in 2016 Holiday Season vs. 2015: Desktop and Mobile
Spending
Non-Travel
(Retail) Total Digital Commerce Spending
Excludes Auctions
and Large Corporate Purchases
Total U.S. – Home
& Work Desktop Computers, Smartphones, Tablets
Source: comScore
E-Commerce and M-Commerce Measurement
|
|
Millions
($)
|
2015
|
2016
|
Percent
Change
|
Thanksgiving Day
(Nov. 24)
|
|
|
|
Desktop
|
$1,096
|
$1,287
|
17%
|
Mobile
|
$474
|
$597
|
26%
|
Total Digital
|
$1,570
|
$1,884
|
20%
|
Black Friday (Nov.
25)
|
|
|
|
Desktop
|
$1,656
|
$1,970
|
19%
|
Mobile
|
$567
|
$797
|
41%
|
Total Digital
|
$2,223
|
$2,767
|
24%
|
Cyber Monday (Nov.
28)
|
|
|
|
Desktop
|
$2,280
|
$2,671
|
17%
|
Mobile
|
$782
|
$1,009
|
29%
|
Total Digital
|
$3,062
|
$3,680
|
20%
|
Fulgoni added, "The key shopping days of Thanksgiving, Black Friday and Cyber Monday all
experienced strong growth rates of buying using mobile devices,
giving a boost to total digital sales, with mobile accounting for
more than a quarter of online spending on those days. While mobile
continues to have more friction points and therefore lower
conversion than desktop, it's clear that many consumers are
becoming increasingly comfortable transacting over these
devices."
For more online retail insights from the 2016 holiday season,
visit our comScore blog or check out our most recent press
releases.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform
measurement company that precisely measures audiences, brands and
consumer behavior everywhere. comScore completed its merger with
Rentrak Corporation in January 2016,
to create the new model for a dynamic, cross-platform world. Built
on precision and innovation, our unmatched data footprint combines
proprietary digital, TV and movie intelligence with vast
demographic details to quantify consumers' multiscreen behavior at
massive scale. This approach helps media companies monetize their
complete audiences and allows marketers to reach these audiences
more effectively. With more than 3,200 clients and global footprint
in more than 75 countries, comScore is delivering the future of
measurement. For more information on comScore, please
visit comscore.com.
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SOURCE comScore