Perion helps drive online user engagement and monetization for leading Australian travel brand
December 05 2016 - 10:30AM
CodeFuel, Perion’s engagement and monetization division, announced
today its intent-based native advertising solution will be
integrated via mobile and desktop on Escape, Australia’s #1 media
travel brand.
CodeFuel will introduce online visitors to an
enriched user experience based on actual user intent. Additionally,
the solution will deliver more pages from multiple content sources,
create new revenue opportunities and keep Escape unique visitors
engaged and on site for longer.
Escape is a one-stop source of information for
Australians planning holidays that is distributed with News Corp
Australia Sunday papers and is online at escape.com.au.
“As the ad tech industry focuses increasingly on
the consumer, we are particularly excited to work with News Corp
Australia as a product partner to further improve their strong user
experience and to expand their revenue opportunities. We look
forward to a fruitful relationship, fortifying their already
highly-engaged audiences worldwide,” said Eyal Ben-Ari, CodeFuel’s
Chief Revenue Officer.
News Corp Australia is the latest of several
leading publishers partnering with CodeFuel to deliver superior UX,
shifting the ad ecosystem towards the end user.
About Perion Network Ltd.Perion
is a global technology company that delivers high-quality
advertising solutions to brands and publishers. Perion is committed
to providing outstanding execution, from high-impact ad formats to
branded search and a unified social and mobile programmatic
platform. More information about Perion may be found
at http://www.perion.com, and follow Perion on Twitter
@perionnetwork.
About CodeFuelCodeFuel by
Perion (NASDAQ:PERI) operates in 8 major worldwide locations with
over 650 employees. It is a leading monetization platform
delivering intelligent data driven engagement solutions for content
publishers to create new revenue channels and also allows
advertisers to hit targeted audiences with incredible
precision. CodeFuel keeps users focused and on-site for longer
with targeted search results creating the perfect native ad
experience. More information about CodeFuel can be found at
http://www.codefuel.com/. Follow CodeFuel on twitter
@code_fuel.
Forward Looking Statements
This press release contains historical
information and forward-looking statements within the meaning of
The Private Securities Litigation Reform Act of 1995 with respect
to the business, financial condition and results of operations of
Perion. The words “will”, “believe,” “expect,” “intend,” “plan,”
“should” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current
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future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2015 filed with the SEC on March 24, 2016. Perion does
not assume any obligation to update these forward-looking
statements.
Media Contact
Angie Geffen
+972 (73) 3981370
angie.geffen@perion.com
Investor relations
Neta Fishman
+972 (73) 398-1003
investors@perion.com
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