NEW YORK, Nov. 30, 2016 /PRNewswire/ -- Gilt.com, the
innovative online shopping destination, in partnership with
Celebrity Cruises and Starboard Cruise Services announces the debut
of Gilt at Sea, its first onboard pop-up shop experience.
"Gilt is constantly seeking new and inventive ways to bring the
best brands and best values in fashion to our customers, wherever
they are—now even at sea," said Jonathan
Greller, President of Gilt. "Our New York store, opened
earlier this year, has been a lab for retail innovation and these
two new shipboard shops continue to evolve the Gilt model into an
exciting new format. Gilt at Sea is an opportunity to create a
unique shopping destination for vacation travelers aboard two of
the most impressive cruise ships in the Caribbean."
From December 3 to January 29,
Gilt shops will bring a curated mix of modern resort style to
passengers aboard the Celebrity Reflection and
Celebrity Silhouette cruise ships, sailing weekly
from Miami and Fort Lauderdale. From poolside chic to easy
excursion looks, the two shops will offer Gilt's signature mix of
designer brands, on-trend assortments and exceptional value.
"Hosting these exclusive pop-up shops on board Celebrity Cruises for our guests,
in partnership with Gilt, was a natural fit given our shared value
to offer unique experiences," said Lisa
Lutoff-Perlo, President and CEO, Celebrity Cruises. "We
pride ourselves in delivering modern luxury in unexpected ways,
this perfectly aligns with our desire to surprise and delight our
guests, with experiences that enrich their voyage through superior
service that is the Celebrity Distinction."
The 8-week pop-up shops represent Gilt's second foray into
physical retail, following the March
2016 opening of a shop within Saks OFF 5TH at 125
E. 57th Street in New
York.
The Gilt at Sea shops will replicate the exclusive access
experience of Gilt.com's insider deals, complete with onboard
events, invite-only vintage trunk shows, and Gilt Style Ambassadors
to provide shopping and styling advice.
Customers will have the opportunity to shop a newly curated
selection of merchandise each day, tailored around rotating themes.
Available brands include John
Varvatos, Nanette Lepore,
Cosabella, Alexis Bittar, Botkier,
Antik Batik, Furla and others, in categories including swim,
sleepwear, casualwear, accessories, and gifts.
"We are thrilled to be able to bring together Gilt and Celebrity
Cruises — two of the most innovative brands in customer
experience," said Beth Neumann,
President and CEO of Starboard. "The retail environment on board cruise ships is extraordinary; it
really speaks to the guest who is in the middle of their dream
vacation, when they're in search of the most exciting, unique ways
to create memories. They want more than souvenirs. They look
to our shops to discover, to learn and to remember. Gilt at Sea
will offer them the chance to do all three."
ABOUT GILT:
Gilt, www.gilt.com, is an innovative online shopping
retailer offering its members special access to the most inspiring
lifestyle merchandise and experiences – all at exceptional prices.
Gilt is a daily destination for discovery of the most coveted
brands and products, including fashion and accessories for women,
men, and children; home décor; and unique activities in select
cities and destinations. Gilt is part of the Hudson's Bay Company
portfolio of brands.
ABOUT CELEBRITY CRUISES:
Celebrity Cruises' iconic "X" is the mark of modern luxury, with
its cool, contemporary design and warm spaces; dining experiences
where the design of the venues is as important as the cuisine; and
the amazing service that only Celebrity can provide, all created to
provide an unmatchable experience for vacationers' precious time.
Celebrity Cruises' 12 ships offer modern luxury vacations visiting
all seven continents. Celebrity also presents incredible cruise
tour experiences in Alaska and
Canada. Celebrity is one of six
cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd (NYSE:
RCL). For more information, dial 1-800-437-3111,
visit www.celebritycruises.com, or call your travel agent.
ABOUT STARBOARD CRUISE SERVICES:
Starboard Cruise Services (www.starboardcruise.com) is the
premier retailer at sea, providing the finest selection of luxury
and prestige brands to travelers on global cruise lines. The
company is part of LVMH Moët Hennessy Louis
Vuitton, the world's leading luxury provider. With more than
600 shops on almost 100 ships, Starboard offers the most desired
brands through elevated retail experiences that create treasured
memories for cruise guests. Starboard has been consistently
recognized for excellence by the travel-retail industry, with
numerous awards including three in 2016 from Duty Free News
International: Best Cruise/Ferry Retailer of the Year; Best
Cruise/Ferry Travel Retailer in the Americas; and Best Cruise/Ferry
Retailer of the Year, Asia/Pacific. The company is headquartered in
Miami and has offices in
Hong Kong, Shanghai and Genoa,
Italy.
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SOURCE Gilt.com