ONCHAN, Isle of Man,
November 23, 2016 /PRNewswire/ --
Sporting superstars go head to head to out-do each
other in latest series of videos
Following the worldwide success of the #raiseit social duelling
video campaign, PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA)
brand, has launched a new #raiseit campaign today featuring Team
PokerStars SportsStar Cristiano Ronaldo and famous basketball
player Dwyane Wade.
(Photo:
http://photos.prnewswire.com/prnh/20161123/442611 )
(Photo:
http://photos.prnewswire.com/prnh/20161123/442612 )
Ronaldo and Wade battle it out by responding to challenges set
by the other in a series of playful yet competitive #raiseit
videos. The sporting pair showcase impressive football and
basketball skills and tricks as they take turns to #raiseit to the
next level with inventive video challenges in a bid to out-do each
other.
The concept behind the #raiseit campaign is a fun take on the
poker mentality of raising the pot or stakes in order to 'one-up'
your opponent. It showcases the competitive nature of poker and
sport, and the focus, tenacity and endurance needed to succeed in
both activities.
Ronaldo said: "Challenges often bring out the best in people and
#raiseit is all about that so I'm really happy to be part of it.
Creating these videos allowed Dwyane and I to showcase some crazy
tricks, and take each other on outside of the pitch and
court. I think I have set the bar high for Dwyane, so we'll
see what kind of skills he brings to the table in the next few
months."
Dwyane said: "I really enjoyed coming up with unique #raiseit
ideas to out-smart Ronaldo. The challenge not only pushes
boundaries but gets your imagination going. It gets you thinking,
'What can I do to get that person fired up? And how can I think
ahead and outsmart their response before they even act?' It's going
to be a lot of fun to see how it plays out."
Team PokerStars SportsStars Neymar Jr and football great
Ronaldo Nazario featured in the
inaugural #raiseit campaign, which launched in June this year.
Simon Tilbury, Associate Director
of Advertising for PokerStars, said: "The first instalment of
#raiseit featured Neymar Jr and Brazilian Ronaldo, and delivered
over 40 million video views and record engagement scores for us.
Now with Cristiano Ronaldo and
Dwyane Wade showing us their 'poker
thinking' I'm confident they'll bring the PokerStars brand to an
even wider audience."
The series of 14 unique #raiseit videos launched today
(November 23) with Dwayne's video in
the 'Superstar Wake Up' themed round. Ronaldo's retaliation will go
live tomorrow (November 24). The
videos will be posted on Ronaldo and Wade's social media channels
over a three-month period.
To view the #raiseit challenges go to
http://www.nowraiseit.com
For further information, please contact:
press@pokerstars.com
About PokerStars
PokerStars operates the world's most popular online poker sites,
serving the global poker community. Since it launched in 2001,
PokerStars has become the first choice of players all over the
world, with more daily tournaments than anywhere else and with the
best online security. More than 155 billion hands have been dealt
on PokerStars, which is more than any other site.
PokerStars.com and PokerStars.eu operate globally under licenses
from the Isle of Man and
Malta governments, respectively.
PokerStars is licensed, approved to offer, or legally offers under
third party licenses or approvals, its products and services in
various jurisdictions throughout the world, including in
Europe, both within and outside of
the European Union, the Americas and elsewhere.
PokerStars is the flagship brand of Rational Group, which
operates gaming-related businesses and brands, including
PokerStars, Full Tilt, StarsDraft, BetStars, PokerStars Casino and
the PokerStars Championship and PokerStars Festival live poker tour
brands (incorporating the European Poker Tour, PokerStars Caribbean
Adventure, Latin American Poker Tour and the Asia Pacific Poker
Tour). PokerStars is ultimately owned by Amaya Inc. (Nasdaq: AYA;
TSX: AYA).
PokerStars is the world's most licensed online gaming brand,
holding licenses or related operating approvals in 16
jurisdictions.
Play Responsibly! For more information on responsible
gaming please visit our website at
http://www.pokerstars.com/about/responsible-gaming/