Mid-Market Companies Ring Up More Sales From Mobile Search with Marchex Search Analytics Standard
November 09 2016 - 9:00AM
Business Wire
Marchex (Nasdaq: MCHX), a leading mobile advertising analytics
company, today announced the availability of Marchex Search
Analytics Standard, a mid-market version of its leading Search
Analytics product.
Developed for marketers that do not have access to bid
management platforms or conversion data, Search Analytics Standard
enables brands and agencies to measure the value of keywords that
drive sales from the billions of phone calls that consumers make to
businesses directly from click-to-call ads each year.
Marchex Search Analytics Standard removes a major blind spot for
marketers by attributing every inbound phone call from call
extensions and landing pages to a paid search keyword.
Additionally, for customers who are unable to access their
conversion data, Search Standard uses Marchex’s proprietary Call
DNA technology to help identify quality calls so customers can
optimize for caller intent. Marchex Search Standard reveals
powerful data and insights that helps marketers optimize search
campaigns to generate the types of phone calls that really matter:
new sales.
“Our mid-market customers have challenged us to make
click-to-call campaigns as trackable and actionable as possible,”
said Varun Das, Senior Product Manager at Marchex. “With Search
Standard, this important group of marketers can now attribute every
click-to-call conversion to a paid search keyword, enabling them to
make real-time adjustments to drive stronger, more efficient
performance for their paid search campaigns.”
Marchex Search Analytics was initially launched in 2015, as a
first-of-its-kind platform for enterprise search marketers that
spend more than $4 billion in click-to-call advertisements. Marchex
Search Analytics enables full optimization for online data and call
outcomes. This allows marketers to spend more efficiently, drive
higher search conversions, increase ROI and decrease CPA.
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog or @marchex
on Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
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Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:March
Communications617-960-8896Marchex@marchcomms.com
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