Packaging Solutions Survey Reveals Value Added Packaging is Strategic Brand Investment Area
November 07 2016 - 9:00AM
Business Wire
Key Priorities include Price, Speed &
Advanced Product Design
Jabil Circuit, Inc. (NYSE:JBL) today announced key findings from
a recent survey of 200+ packaging industry decision makers. The
survey, conducted by independent research firm, Dimensional
Research, found nearly three-quarters (73 percent) of respondents
say packaging is important to their brand experience and is a key
area of investment according to 81 percent of executive-level
respondents. Findings also indicated that adoption of advanced
plastic packaging capabilities – such as “intelligent” packaging,
e-commerce packaging, high barrier technologies and digital
printing – is growing rapidly. Many respondents plan to adopt new
types of plastic packaging in the next three years.
The survey revealed leading factors that influence the selection
of plastic packaging suppliers. The top three cited by survey
respondents were pricing that includes all product lifecycle costs,
the ability to get products to market faster and advanced product
design capabilities. Further, nearly a third want a supplier that
can integrate smart packaging solutions, which enable enhanced
customer engagement and brand loyalty.
“This research underscores the growing importance of innovative
plastic packaging as a brand investment,” said Erich Hoch, CEO of
Jabil Packaging Solutions. “Compelling capabilities and innovation
make the difference for both brands and suppliers looking to set
themselves apart. The brands want to squeeze as much value as they
can from the packaging they choose.”
Another supplier selection criterion is the ability to use one
vendor instead of multiple, geographically limited vendors. Almost
three-quarters (74 percent) of packaging professionals who operate
in multiple regions would prefer to work with a single supplier
when launching a new product requiring custom packaging.
Download the full survey whitepaper at: Trends in Plastic
Packaging. Join Jabil Packaging Solutions for The Value Added
Packaging Matters webinar series starting November 30th. Register
today at: Packaging Webinar.
About Jabil
Jabil is a product solutions company providing comprehensive
electronics design, production and product management services to
global electronics and technology companies. Offering complete
product supply chain management from facilities in 28 countries,
Jabil provides comprehensive, individualized-focused solutions to
customers in a broad range of industries. Jabil common stock is
traded on the New York Stock Exchange under the symbol, "JBL".
Further information is available on Jabil's website: jabil.com.
About Jabil Packaging Solutions
Jabil Packaging Solutions, a division of Jabil, creates brand
brilliance for the world’s leading brands through technology
leadership, manufacturing excellence and time-to-market advantages.
From design to delivery, Jabil’s value-added packaging solutions
leverage a portfolio of highly engineered and proprietary processes
to solve complex packaging requirements. By matching world-class
offerings with an array of extended manufacturing capabilities,
Jabil builds game-changing smart packaging solutions for
customers.
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version on businesswire.com: http://www.businesswire.com/news/home/20161107005755/en/
For Jabil Circuit, Inc.AH&M Marketing CommunicationsAaron
Wood, 413-448-2260 Ext. 470Account Managerawood@ahminc.comorGary
Baker, 727-803-5963Senior Manager, Media Relationsgary_baker@jabil.com
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