WEST CHESTER, Pa., Oct. 25, 2016 /PRNewswire/ -- Beauty – all
the time, anytime, anywhere. Today, QVC, Inc., the world's leading
video and ecommerce retailer, announced plans to launch the Beauty
iQ network, the world's first multiplatform beauty shopping
experience, to engage beauty lovers everywhere. Within a month of
going live on October 31, Beauty iQ
will be viewable in over 40 million homes in the U.S. via
distributors including DirecTV, U-verse, Dish and Roku.
Through Beauty iQ, beauty lovers will be able to enjoy beauty
programming 24/7, including live programming five nights a week,
Wednesday through Sunday, 8:00 p.m. to
midnight ET, and repeated immediately after for the West
Coast audience.
The new beauty destination further bolsters QVC's position as an
innovative global, retail leader across digital and emerging
platforms, at a dynamic time in the industry.
Beauty iQ will be a shoppable community for beauty lovers,
experts and brands to discover their own true beauty, be inspired,
and share their ideas and tips whenever they want, wherever they
are. It will deliver the content they crave in one place that's
accessible everywhere – via the Beauty iQ network, BeautyiQ.com,
QVC.com, on the QVC mobile app and via social channels including
Facebook and Instagram.
"QVC has always been a trailblazer, creating the world's most
engaged shopping community that offers customers the combination of
media, social and retail as one," said Mike
George, QVC President and CEO. "We have a 30-year history of
discovering beauty brands and trends, and bringing new products to
life by leveraging the best storytellers in the business, our
experienced hosts and the innovators behind the brands. We know
that an amazing shopping and entertainment experience knows no
boundaries. We've listened to our customers and fans, and we know
beauty is intrinsic to their lives. So we're engaging with them on
all the platforms they love and providing a new experience that
caters to their passion for beauty."
For QVC, the beauty category represented 17% of global sales in
2015. According to Euromonitor, the beauty industry in the U.S.
generated revenues of $80 billion in
2015. Of that, $32 billion came from
prestige beauty brands. Beauty iQ was inspired by QVC's strategy to
address one of the fastest growing categories in the U.S. retail
industry.
Beauty iQ is expected to feature more than 50 prestige beauty
brands including Givenchy, IT® Cosmetics, Edward Bess, Tarte, tatcha, Becca, Peter Thomas Roth, Josie
Maran, and Nest and the experts behind them. This new
shopping experience will highlight how-to tutorials, tips and
experiences with products ranging from color cosmetics to
fragrances and skin care.
"At IT Cosmetics, we believe that every woman is beautiful, and
deserves to look and feel her most beautiful," said IT Cosmetics
co-founder and CEO Jamie Kern Lima.
"Our relationship with QVC has allowed us to reach women across the
country with this message. This is why we are so honored and
excited to be part of QVC's new Beauty iQ! This amazing platform
will allow us to further spread the IT love, and transform the way
women view their own beauty."
Forward-Looking Statement
This press release includes certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995, including statements about market conditions, market
potential for Beauty iQ, the timing of the launch of Beauty iQ, the
availability of Beauty iQ, the brands to be featured on Beauty iQ,
the distribution platforms for Beauty iQ and other matters that are
not historical fact. These forward-looking statements involve many
risks and uncertainties that could cause actual results to differ
materially from those expressed or implied by such statements,
including, without limitation, market acceptance of new products or
services, the ability of QVC to secure distribution and content for
Beauty iQ and for customers to access or view Beauty iQ, and sales
demand from such customers. These forward-looking statements speak
only as of the date of this press release, and QVC expressly
disclaims any obligation or undertaking to disseminate any updates
or revisions to any forward-looking statement contained herein to
reflect any change in QVC's expectations with regard thereto or any
change in events, conditions or circumstances on which any such
statement is based. Please refer to the publicly filed documents of
QVC, including the most recent Forms 10-K and 10-Q, for additional
information about QVC and about the risks and uncertainties related
to QVC's business which may affect the statements made in this
press release.
About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive
Corporation (NASDAQ: QVCA, QVCB), is the world's leading video
and ecommerce retailer. QVC is committed to providing its
customers with thousands of the most innovative and contemporary
beauty, fashion, jewelry and home products. Its programming is
distributed to approximately 360 million homes worldwide through
operations in the U.S., Japan, Germany, United
Kingdom, Italy, France and a joint venture
in China. Based in West Chester,
Pa. and founded in 1986, QVC has evolved from a TV
shopping company to a leading ecommerce and mobile commerce
retailer. The company's website, QVC.com, is ranked among the
top general merchant Internet sites. QVC, Q, and the Q Ribbon
Logo are registered service marks of ER Marks, Inc.
FOR MORE INFORMATION:
Jane
Crawford
484.701.1506
Jane.Crawford@qvc.com
Video -
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SOURCE QVC, Inc.